#65: Redefining Fusion: When Brand & Culture Collide | Denise Lee Yohn

Shareable Podcast

English - June 18, 2018 11:00 - 33 minutes - 40.1 MB - ★★★★★ - 39 ratings
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Previous Episode: #64: Shareable Stories of Empathy and Delicious Irrationality | Christina Harbridge

Next Episode: #66: How to "Live4Free" and Run Your Empire From Your Cell Phone | Andy Dane Carter

Densie Lee Yohn, Season 1 favorite and our resident brand and culture expert, came back to tell us about her new book.

In this episode, we discuss the link between brand and culture, what to do with a bad apple, and how you can practice leadership and fusion at any size and in any role at your business.

Running time: 33:14
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SHOW NOTES

Mentioned in this episode:

Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies – Denise’s new book!
NPR: How I Built This

Where host Guy Raz explores the stories behind some of the world’s most popular companies.

The Culture Factor

A resource center from the Harvard Business Review for identifying your company culture and how to connect it to your business strategy.

Everyday Leadership by Drew Dudley

In this Ted Talk, Drew Dudley dispels the myth that leadership is something only the great among us can achieve. Through stories of his own life, he recounts moments where a small act of leadership had a lasting impact on someone else’s life. He challenges everyone to practice being leaders, everyday.

CONNECT WITH DENISE

Email Denise: [email protected]
Denise’s website
All of her other awesome books!
@deniseleeyohn on Twitter
Denise on Facebook
Denise on LinkedIn
Denise on YouTube

CONNECT WITH JEFF

Email Jeff
@JGibbard on Twitter
Jeff on Facebook
Jeff on Linkedin (make sure to introduce yourself)
Jeff on Instagram
Jeff on Snapchat

CONNECT WITH CAROLINE

Email Caroline
Caroline on Twitter
Caroline on LinkedIn

CONNECT WITH THE SHOW

Call us
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SPECIAL THANKS TO

Ray, our Audio Engineer.

Thanks for cleaning up our voices and adding all that sexy production value.

Kurtis, our intern.

Thanks for all creating the show notes for this episode!

My Dad.

Happy Father’s Day, Dad. Your love, compassion, and willingness to admit fault and learn from it have forever shaped how I walk through thi