Sharon Chuter, Founder of UOMA Beauty and Pull Up For Change, On Building A Beautiful Uprising, Why Diversity Is Critical & Tuning Into Your Life’s Purpose

Sharon Chuter was born in Nigeria, where she was credited with bringing Revlon to the country, as a teenager (yes, you read that right). She relocated to Perth, Australia, where she honed her skills at some of the world’s leading companies, including L’Oreal, Pepsi, GlaxoSmithKline, and as an executive at the LVMH-owned Benefit Cosmetics.

Sharon grew frustrated with the lack of real inclusivity in the beauty industry, and set out to launch her own beauty brand, UOMA Beauty -- with the widest array of foundations (6 “Skin Kins” or skin color groups). UOMA Beauty has won industry awards since making its debut in April 2019, and Sharon has earned recognition as one of beauty’s brightest. But it’s her boldness that is truly making waves. 

Sharon launched “Pull Up For Change” on June 3, the day after “Black Out Tuesday” and as a response to the murder of George Floyd this summer. With the call to action for brands to #PullUpOrShutUp, Sharon called on beauty brands to offer transparency about the diversity of their employees and outline concrete goals for doing better in the future.

With UOMA Beauty, Sharon inspires everyone to show up every day as their raw self, a tribute to the misfits, “the weirdos,” the people who have been left out. And with Pull Up For Change, she is reminding us to see color, to see the beauty in our differences, and to get uncomfortable. 

I loved chatting with Sharon about her vision for UOMA Beauty, why diversity should be the status quo, and why the call for change she is demanding is so critical for the world. 

Website: https://uomabeauty.com

UOMA Beauty IG: https://www.instagram.com/uomabeauty

Pull Up For Change IG: https://www.instagram.com/pullupforchange

#pulluporshutup

Sharon Chuter IG: https://www.instagram.com/heysharonc

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