Making decisions about what NOT to do can be harder than deciding what TO do. Jon and Nicole cover topics like:

Being okay with the things you do and don't doWhat Shape does and doesn't do with our marketingWhat Shape does and doesn't do with our productWhat Shape does and doesn't do with our sales processWhy you do not need to do everything to growAnd more...


Best advice we have is to remember do what is most valuable for your team and your business, don't get distracted.

Trust yourself to make decisions on what to add/what to cut, don't delay stopping efforts if something isn't working. The long-term success of your business’ can be determined as much by what you don’t do as what you choose to do.

Reach out to us with any ideas, questions or feedback on the podcast!

✉️ [email protected]
✉️ [email protected]