The World Doesn't Come to You
Shape the Conversation
English - May 17, 2018 18:15 - 34 minutes - 47.7 MB - ★★★★★ - 7 ratingsMarketing Business marketing digital marketing saas shape.io technology shape bend oregon jon davis nicole mears Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Getting your first customer can be the largest hurtle when starting company. Nicole and Jon know this challenge all too well and cover topics like:
how to market a brand new companymaking your product 'free'/offering a 'free trial'overcoming early mistakessatisfying investors without making fast saleswhen to publicly announce your productthe importance of customer serviceand more...Best advice we have is to remember the world doesn't come to you.
You create a great product and anticipate that people will care, however it takes much more than waiting around to get your first customer. You need to market, sell, promote, and chase after clients if you want to get your business off the ground and on its way.
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