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The Ideas of Andy Raskin
Shape the Conversation
English - September 20, 2018 15:00 - 19 minutes - 26.7 MB - ★★★★★ - 7 ratingsMarketing Business marketing digital marketing saas shape.io technology shape bend oregon jon davis nicole mears Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We highly recommend you read through Raskin's writing on LinkedIn to pull out all the nuance for yourself. But in our eyes his post, "The Greatest Sales Pitch I've Seen All Year" is the place to start.
Nicole and Jon broke down the 5 elements to a crafting a powerful story for your product/company/service according to Raskin which are:
#1 Start with a big, undeniable change that creates stakes
#2 Name the enemy
#3 Tease the “Promised Land”
#4 Position capabilities as “magic” for slaying “monsters”
#5 Present your best evidence
Nicole and Jon have seen this principles at work in high growth companies but never seen it articulated so clearly before Raskin.
We also highly recommend checking out more of Raskin's work starting with "How Winners Really Differentiate" and "Why Great Pitches Come From Customers".