Dissecting the Business Model of Google (Alphabet)
Shape the Conversation
English - July 26, 2018 22:00 - 22 minutes - 31.3 MB - ★★★★★ - 7 ratingsMarketing Business marketing digital marketing saas shape.io technology shape bend oregon jon davis nicole mears Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Power of Vulnerability with Michael Mack
In this episode, Nicole and Jon cover a bunch of topics surrounding Google/Alphabet including:
Jon's blog post, "Still the Best Analogy for Google's Business Model I've Ever Heard." (Here is Jon's self proclaimed 'heroic tweet' about it)They talked through a Business Insider article breaking down Alphabet's Q2 earningsNicole's ongoing frustration that every year, for the last 10 years, has been labeled "The Year of Mobile"Google's ability to feed constant innovation with massive amounts of cash created by search advertisingNicole and Jon believe that Alphabet is well positioned to continue as a dominant force in tech and society at large. No major indicators show competitors have the ability to execute on small parts of Alphabet's business undertakings such as Google Maps. With search advertising and Google becoming even more of a part of people's lives, it's important to question what will Alphabet do next? What more can they do to continue to innovate and push the limits? The decisions they make over the coming years will create ripples that affect nearly every business that exists today.
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