Breaking Down BuzzFeed's Report on Ad Fraud on Mobile Apps
Shape the Conversation
English - November 08, 2018 16:00 - 21 minutes - 29.6 MB - ★★★★★ - 7 ratingsMarketing Business marketing digital marketing saas shape.io technology shape bend oregon jon davis nicole mears Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Every day users are seeing hundreds of ads while they play apps. There is no saying how many of the ads that are seen are fake or real. A BuzzFeed article, written by Craig Silverman, sheds some light on one major act of ad fraud that resulted in millions of dollars being stolen from advertisers.
In this episode of 'Shape the Conversation' Nicole and Jon cover topics like:
The details of the schemeThe amount of money that these ads have takenBig companies impacted by fraudulent adsConcerns with children on devices todayPeople starting to question advertising as a wholeTips to avoid fraudulent adsTips to avoid being seen as a fraudulent adThe poor quality of traffic on mobile adsand more...Our biggest take away from this episode is, know where your ads are going and how to control the placement of your ads so they don't get mistaken as ad fraud.
Companies That Worked With The Apps/Sites In Some Way.
Option 1 for controlling ad placement.
Option 2 for controlling ad placement.
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