This week Shakka & Ben discuss the marketing side of content creation and how powerful it is to maintain a posture of always looking for opportunities. We also discuss how to navigate the "No Self-Promotion" culture on the internet and even how to set up a production pipeline that gives you the content you need to always be marketing!

Show Notes:

How to Win Friends & Influence People by Dale Carnegie

The Four Agreements by don Miguel Ruiz

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Show Your Work! Paperback by Austin Kleon