Shadûf
41 episodes - English - Latest episode: over 1 year ago -How should you run your business? Let's look at some actual data and figure it out together. While we rely primarily on research, we have Professors, Business Professionals, and Industry Leaders to help us explore the data to either reaffirm what we already knew, or make new surprising discoveries that will give us all a leg-up as we try to connect with clients and customers.
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Lawsuits & Layoffs
August 26, 2022 20:00 - 39 minutes - 27.1 MBEveryone hates dealing with thing two things, but sometimes it's inevitable. In this episode we discuss research that highlights things you may want to consider while trying to maintain your public image during legal battles or cutbacks. Things that could help you make better decisions while navigating those tricky waters.
Who's Flying This Thing?
August 04, 2022 18:00 - 38 minutes - 26.2 MBThe U.S. Government has been a little more transparent about actual reports of real encounters with UFOs. How does this impact consumer behavior? Who do we feel is supporting us as our perspective of reality begins to shift?
The Own Zone
May 06, 2022 10:00 - 23 minutes - 16.3 MBDid you know that whenever you handle a product you might be forming an attachment to it and feel like you own it to some degree? Today we talk about something call "Perceived Ownership" and how it affects consumers.
Hold that Smile
April 13, 2022 23:00 - 25 minutes - 17.6 MBWe are always told that "smiles" and an "expressive personality" are trademarks of a good salesperson. Well there might be an are where neutral is the way to go to increase sales. Does that put a smile on your face?
Abstract Contracts
March 23, 2022 23:00 - 32 minutes - 22 MBYou make one little change in your business and now your customers are upset? Why? Today we discuss how even the most loyal customers write contracts in your mind that you may not be aware of. This episode may help you learn how to avoid those situations...
Service as a Second Language
February 19, 2022 01:00 - 35 minutes - 24.1 MBHow about creating a "Service Culture" among your employees. Sounds great but how do we do that? Our latest study explores whether or not anonymous acts of service are better than known acts of service.
The Office of Make-Believe
January 20, 2022 00:00 - 36 minutes - 25.4 MBGood news! We ran a study that suggests that make-believing in the workplace can offer significant benefits.
Brand ASCAREness
October 28, 2021 00:00 - 23 minutes - 16.1 MBDo you realize how much you cling to the brands around you when feeling FEAR?!?! We discuss research that shows that this is a real thing that happens!
Bio & Beyond
October 06, 2021 22:00 - 28 minutes - 19.4 MBDo you know what Non-conscious data is? Neither did Westin, until this episode. We look at how beneficial Biometrics research can be!
Far from the Sourcing Crowd
August 06, 2021 10:00 - 25 minutes - 17.4 MBWant a fresh set of ideas from outside your corporate circle? Crowd Sourcing seems like the answer. But this research shows how, if not done properly, crowd sourcing might prove ineffective.
Get to the Point
July 16, 2021 23:00 - 22 minutes - 15.2 MBWhen you see a particularly pointy logo or shape, do you feel competitive or even aggressive? How about a curvy logo? These studies might suggest you do… even it you don’t realize it.
BunDEALS!
July 02, 2021 20:00 - 23 minutes - 16.2 MBEveryone is coming to your house expecting to PARTY!!! What shopping behaviors do you fall into when it comes to buying everything you need for the celebration? Our latest study explores consumers approach to buying items separately or in a bundle!
Bleed to Lead - Part II
June 18, 2021 21:00 - 42 minutes - 29 MBSpecial Guest: Ann Marie Wallace! A treasure to have her visiting from the Women's Business Center of Utah. She joins us as we discuss some revealing new follow-up studies on the topic of vulnerability in leadership and how it relates to gender.
Irrelevance of Influence: part II
May 28, 2021 14:00 - 24 minutes - 16.8 MBA closely connected continuation of the last episode to attempt to figure out why Influencer marketing has been on the decline.
12. Irrelevance of Influence
May 14, 2021 16:00 - 20 minutes - 14.4 MBGIVE AWAY OPPORTUNITY!!! Following up our influencer study, we look at how occurrences of the past year may have increased skepticism of influencer marketing.
11. Culturally Contingent Cravings
April 30, 2021 09:00 - 20 minutes - 14.2 MBWould you be more likely to buy a snack item if you saw a photo with a setting in the background or not? Research shows that it depends on your mindset and that certain cultures may be more likely to have that mindset.
Culturally Contingent Cravings
April 30, 2021 09:00 - 20 minutes - 14.2 MBWould you be more likely to buy a snack item if you saw a photo with a setting in the background or not? Research shows that it depends on your mindset and that certain cultures may be more likely to have that mindset.
10. Bleed to Lead
April 16, 2021 21:00 - 23 minutes - 16.3 MBLeaders come in all shapes and sizes, but what makes them effective? Our new research may offer a surprising answer.
Bleed to Lead
April 16, 2021 21:00 - 23 minutes - 16.3 MBLeaders come in all shapes and sizes, but what makes them effective? Our new research may offer a surprising answer.
Cancel NPS
April 01, 2021 23:00 - 20 minutes - 14.3 MBYou know that annoying question that asks how likely you would be to recommend a product or service to a friend or colleague? Yeah... it annoys us too. Even though we all get a little angry about it, a good discussion is just what we need to see if there is something better out there.
9. Cancel NPS
April 01, 2021 23:00 - 20 minutes - 14.3 MBYou know that annoying question that asks how likely you would be to recommend a product or service to a friend or colleague? Yeah... it annoys us too. Even though we all get a little angry about it, a good discussion is just what we need to see if there is something better out there.
Common Maskonception
March 02, 2021 23:00 - 19 minutes - 13.2 MBWe're back with a DOUBLE FEATURE!!! We take you through the steps of our recent rebranding, and we will also look at what your mask is doing for your level of physical attraction!
8. Common Maskonception
March 02, 2021 23:00 - 19 minutes - 13.2 MBWe're back with a DOUBLE FEATURE!!! We take you through the steps of our recent rebranding, and we will also look at what your mask is doing for your level of physical attraction!
7. Jump, Jibe, and Sell
November 18, 2020 19:00 - 13 minutes - 9.17 MBIs there a way to measure how well a salesperson connects with a potential client during a sales pitch? Dr. Harding has created a revolutionary metric to do just that. It's called The Jibe Metric Score.
Jump, Jibe, and Sell
November 18, 2020 19:00 - 13 minutes - 9.17 MBIs there a way to measure how well a salesperson connects with a potential client during a sales pitch? Dr. Harding has created a revolutionary metric to do just that. It's called The Jibe Metric Score.
Screaming Sweets
October 27, 2020 22:00 - 14 minutes - 10.2 MBEmotion can drive spending in many ways. But since it's the Halloween Season, we thought we would focus on one very powerful emotion... fear. Our study shows how fear might impact the sales of candy.
6. Screaming Sweets
October 27, 2020 22:00 - 14 minutes - 10.2 MBEmotion can drive spending in many ways. But since it's the Halloween Season, we thought we would focus on one very powerful emotion... fear. Our study shows how fear might impact the sales of candy.
The One About Climate Change
October 06, 2020 23:00 - 16 minutes - 11.2 MBWith so many opinions on Climate Change, it's nice to hear some healthy, non-confrontational research on this topic... it's a breath of fresh air!!! Listen to this episode and follow us on Social Media to learn more. Also, you should feel inspired and leave us a review on Apple Podcasts!!! Thank You!
5. The One About Climate Change
October 06, 2020 23:00 - 16 minutes - 11.2 MBWith so many opinions on Climate Change, it's nice to hear some healthy, non-confrontational research on this topic... it's a breath of fresh air!!! Listen to this episode and follow us on Social Media to learn more. Also, you should feel inspired and leave us a review on Apple Podcasts!!! Thank You!
4. Think of Me Fontly
September 15, 2020 11:00 - 11 minutes - 7.63 MBWe look at all aspects of marketing behavior and research at the Shadûf Institute. Design can have strong impact on our research when it comes to our cognitive abilities. Listen to how you can use this to your advantage!
Think of Me Fontly
September 15, 2020 11:00 - 11 minutes - 7.64 MBWe look at all aspects of marketing behavior and research at the Shadûf Institute. Design can have strong impact on our research when it comes to our cognitive abilities. Listen to how you can use this to your advantage!
Fluency of Influence
August 25, 2020 18:00 - 18 minutes - 12.5 MBWhen it comes to marketing, influencers can be an effective tool... BUT HOLD ON... Listen to this before you dump a bunch of money into the first duck-face with 500,000 followers you see on Instagram!
3. Fluency of Influence
August 25, 2020 18:00 - 18 minutes - 12.5 MBWhen it comes to marketing, influencers can be an effective tool... BUT HOLD ON... Listen to this before you dump a bunch of money into the first duck-face with 500,000 followers you see on Instagram!
2. Recognition for the Common Good
August 11, 2020 11:00 - 16 minutes - 11.1 MBDo you love sitting through award ceremonies? Sitting and watching other people receive the acknowledgment that you only wish you could receive? If you answered "Yes", our research suggests you are one of the few. In this episode we show you how recognition can potentially demotivate rather than inspire.
Recognition for the Common Good
August 11, 2020 11:00 - 16 minutes - 11.1 MBDo you love sitting through award ceremonies? Sitting and watching other people receive the acknowledgment that you only wish you could receive? If you answered "Yes", our research suggests you are one of the few. In this episode we show you how recognition can potentially demotivate rather than inspire.
Sell them on Renting
July 22, 2020 18:00 - 11 minutes - 7.7 MBHave you ever bought something that you were committed to learning, only to leave it in a corner to collect dust? This new study gives us a window into why consumers do this so often and how it applies to business and marketing.
1. Sell them on Renting
July 22, 2020 18:00 - 11 minutes - 7.69 MBHave you ever bought something that you were committed to learning, only to leave it in a corner to collect dust? This new study gives us a window into why consumers do this so often and how it applies to business and marketing.
Customers & Covid part B
July 09, 2020 20:00 - 11 minutes - 8.21 MBIn this next part we discuss how team are adjusting their goals and how team leaders can take a more active role in guiding their team through these uncertain times.
Customers & Covid: part A
June 30, 2020 20:00 - 12 minutes - 8.76 MBHave you noticed customers hesitating during this the recent pandemic? Sales people need to maintain good relationships with clients through the good and the bad. In this episode we discuss ways they can do this.
Meetings Meetings Meetings
June 02, 2020 20:00 - 14 minutes - 9.76 MBHave you found yourself holding more meetings than ever before? Today we discuss how you might rethink the prioritization of meetings, as well as what your team meetings consist of to help you become a better leader. As always, we are using academic style research to help navigate through these unique times.
What's With All the Emails???
May 25, 2020 02:00 - 12 minutes - 8.61 MBCommunication relies on technology... especially during a pandemic. Our time-relevant study has produces some interesting results.