Many entrepreneurs view an IPO as the height of success. My version of ultimate success would be the Department of Justice showing up and saying they need to break up my company because we’re a monopoly. #goals.


All startups should have a vision of becoming a monopoly. How do you create a monopoly when you’re bootstrapping? Well, I’ve never done it, so take this with a grain of salt. But I think we can use the example of a lemonade stand to see how it’s done.

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