141) Dylan Robbins, CEO of Lucra - SeventySix Capital Sports Leadership Show

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel is joined by Dylan Robbins, CEO of Lucra. Lucra (⁠www.lucrasports.com⁠) is a portfolio company of SeventySix Capital and the leading technology provider of real-money gamification services.

Robbins shares the details of Lucra’s landmark deal that will allow the 50 million Americans who play pickleball to compete with each other for real money. DUPR (Dynamic Universal Pickleball Rating) will leverage Lucra’s technology to take match play to the next level, allowing users to play for cash or cash alternatives–court time, tickets, merchandise, and more!

Robbins discusses how the Lucra SDK will be integrated into the DUPR app this fall (⁠https://mydupr.com/⁠), the globally recognized rating system used by professional and recreational pickleball players allowing DUPR to enhance its functionality to continue to track game results and now allow players to participate in real-money matches and tournaments.