Could we be creating more value by designing less? And if we're designing for change what is it that our generation will remember about this age? An episode in which Chirryl-Lee Ryan takes a moment to reflect on design and asks some really powerful questions.

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EPISODE GUIDE
02:23 - First encounter with Service Design
03:54 - What is progressive reduction?
13:02 - What if we’re doing it all wrong?
19:18 - Are we designing for experience or memory?
27:45 - Big question: are there any other design philosophers out there?

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LINKS FROM THE SHOW
Progressive Reduction
What happens if you turn the traffic lights off?
https://www.theguardian.com/environment/bike-blog/2017/sep/22/what-happens-if-you-turn-off-the-traffic-lights

Frank Chimero - What Advice Would You Give To A Graphic Design Student?
https://www.frankchimero.com/archive/2010/advice/

The Minimalists
http://theminimalists.com

Marshall McLuhan - The Medium is the Massage
https://www.amazon.com/Medium-Massage-Inventory-Effects/dp/B0000CO31L

Edward de Bono - Simplicity
https://www.amazon.com/Simplicity-Edward-Bono/dp/0140258396

Victorinox Spectra Medium Expandable Suitcase (Red Dat Award Winner 2016)
https://www.youtube.com/watch?v=w0j-Jwz4dCs

We're doing it all wrong
We Evolved to Run — But We're Doing It All Wrong
http://news.nationalgeographic.com/2017/07/running-books-jogging-health-science/

Dan Birman - The challenges with progressive reduction
https://www.invisionapp.com/blog/the-challenges-with-progressive-reduction/

Adrian Zumbrunnen - Progressive Reduction: just another buzzword?
https://azumbrunnen.me/blog/progressive-reduction-just-another-buzzword/

Museum of Failure
http://www.museumoffailure.se

Experience and Memory
Daniel Kahneman - The Riddle of Experience vs Memory
https://www.ted.com/talks/daniel_kahneman_the_riddle_of_experience_vs_memory

Chirryl-Lee Ryan - Are we designing for Experience, or Memory?
https://www.linkedin.com/pulse/we-designing-experience-memory-chirryl-lee-ryan

Peter Zumthor- Thinking Architecture
https://www.amazon.com/Thinking-Architecture-3rd-Peter-Zumthor/dp/3034605854

Tom Vanderbilt - It’s a Mall World After All: Disney, Design, and the American Dream
http://www.harvarddesignmagazine.org/issues/9/it-s-a-mall-world-after-all-disney-design-and-the-american-dream

Harvard Design Magazine No. 9 (1999) - Constructions of Memory: On Monuments Old and New
http://www.harvarddesignmagazine.org/issues/9