Episode #112

Service Design Show

English - October 29, 2020 07:00 - 51 minutes - 46.9 MB - ★★★★★ - 11 ratings
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Previous Episode: Getting people to embrace the design approach / Angela Obias-Tuban / Episode #111

Next Episode: How to design services that always fit the context? / Priyam Sharda / Episode #113

Okay, here’s a thought experiment.

Let’s move away for a moment from thinking about designing the next service that’s delivered through a fancy mobile app…

What if you had to design service that literally help to save children's lives?

And you have to do it in a low tech environment with very limited resources.

While at the same time managing traditional stakeholders with their own perspective on the desired solution.

Sounds impossible? Well that’s what Gonzalo Rodion and Phearak Mak are up against every day.

In this episode you’ll learn how they do it. How they successfully design solutions that are embraced by the end users in this challenging context.

I know that at first this might sound like a very distant world from your reality. Especially if you’re in a corporate environment.

But trust me at the end of the episode you’ll be surprised by just how many similarities there are.

If anything the stories Gonzalo and Phearak share helped me to get out of the design bubble we sometimes tend to get caught in.

--- [ GUIDE ] -—

00:00 Welcome to episode 112
02:00 Who are Gonzalo & Phearak
04:00 What is IDE
05:45 60 seconds question rapid fire
08:30 The Innovation Lab
11:00 The challenges around social innovation
14:30 Designing social behaviour change
27:00 Obvious solutions
29:15 Finding the real problem
40:20 Making a meaningful impact
43:15 The lessons learned
46:00 Showing the value
49:20 Get in touch with Gonzalo & Phearak
50:50 Final thoughts

--- [ LINKS ] ---

* https://www.instagram.com/ideinnovationlab/
* https://www.facebook.com/ideinnovationlab
* http://linkedin.com/company/ideinnovationlab
* https://www.linkedin.com/in/gonzalo-rodino/
* https://www.linkedin.com/in/phearak-maksay-7a073b87/

--- [ MORE ] ---

Enjoyed the show? Take a look at some of the other episodes.
https://go.servicedesignshow.com/spotify

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--- [ FREE COURSE ] ---

HOW TO EXPLAIN SERVICE DESIGN
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!
https://servicedesignshow.com/free-course