Passion is one thing, but being blindly in love with your business can really hurt you! When you fall in love with your business, you stop asking yourself the important questions on how to improve. After Suzanne was recently told she was “in a cult” after posting a political Facebook status, she started thinking about what that means and what she believes in. The answer? The cult of questioning isn’t really a cult at all. Mastering the art of constantly improving your business and optimizing your business for success is the name of the game. When you constantly question your marketing, your message, and your consistency, you can make it more effective in less time. Listen to this episode of Serious Business for more!

“When you spend all your time falling in love with a message, you do a disservice to everyone.”

-Suzanne Evans

 

In this episode:

- How the messaging in the DNC and RNC goes beyond politics

- Why understanding pain builds the best message

- How trust is creating a solution to a problem, not how trustworthy you are

- The multiple meanings of “the truth”

-And more!

 

Connect with Suzanne:

- Website: https://driveninc.com/

- Facebook: https://www.facebook.com/TheDrivenInc

- Twitter: https://twitter.com/thedriveninc

-Instagram: www.instagram.com/thedriveninc

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