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Ever wonder how the experts got started with how-to videos (and how the heck do they make them look so easy?) What if it all started with the word, “no.”

 

Meet Ali Schwanke. Ali is the founder of Simple Strat and the co-host of HubSpot Hacks, the unofficial YouTube channel for HubSpot tutorials with over one million views and more than 15,000 subscribers. Ali is known for her no-BS approach and she shares with us real-life obstacles (and how to overcome them), why those how-to videos look so darn easy, and what it's like to have your biggest content success start from a client saying, “no.”

 

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