196. To Be Determined (TBD) With Itay Paz
Believe you can because you can!
English - June 23, 2022 10:40 - 50 minutes - 69.5 MBEducation Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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One of the most used words in marketing is “TBD”. It was coined by Thomas Wilcox and Howard Shatz in 1985. TBD (To Be Determined) is a marketing term describing a specific market segment or category that has not been defined through the use of market research. Although it has gained currency as a part…