When it comes to choosing the best keywords, keep it simple. You can use fancy tools but be sure to google the words you're seeking to rank up from an incognito screen and see what the competition looks like. Then out-create the top pages -- and keep at it. Never give up!

Host Erica Glessing is teaching podcasting for SEO, you can sign up for her amazing program here:

https://seoforleadgen.com/podcast-done-with-you