When you'd like to build up credibility and expand your audience exponentially, invite experts to the table. This can show up in the form of a blog with guest contributions; a podcast with expert guests; a zoom series with experts; or a summit (just to name a few). Guest experts bring talent to your world! It's a great tool for SEO. Often the expert will link to your creation from theirs, giving you nice quality relevant backlinks. How does it get any better?