SEO Made Simple

Ep 16 - Interview with Andy Cabasso about Link Building

September 03, 2021 21:09 - 40 minutes - 73 MB

In this episode, I talk with Andy Cabasso about link building and specifically, about the skyscraper technique. Andy is the co-founder of Postaga, a link building outreach software that streamlines the process of prospecting and outreach for link opportunities. Andy has some great tips on how to get the best results from your link building campaigns, so make sure to catch this episode.

Ep. 15 - DMCA Takedown: How To Protect Your Copyright

July 13, 2021 02:39 - 11 minutes - 21.5 MB

Creating content is at the heart of SEO and sometimes people will take your content and try to pass it off as their own. If that happens, you need to know how to deal with it. That’s what this episode is about.

Ep 14 - Thirteen WordPress SEO Tips To Help You Rank Higher

May 31, 2021 03:02 - 9 minutes - 16.7 MB

WordPress is arguably the best blogging platform for SEO. But there are things you can improve within WordPress. Here are 13 WordPress SEO tips divided into two categories: (a) tips for improving the SEO of individual blog posts and (2) tips for boosting the SEO of your website as a whole. This podcast is based on my article '29 WordPress SEO Tips To Help You Rank Higher', which can be found at: https://robpowellbizblog.com/wordpress-seo-tips/

Ep 13 - 10 Common SEO Mistakes and How To Avoid Them

May 24, 2021 12:50 - 11 minutes - 19.9 MB

There are lots of things you have to get right to do well at SEO, but there are also things you can get wrong. Here are the 10 SEO mistakes that people most often make and how to avoid them. This podcast is based on my article '9 Disastrous SEO Mistakes and How To Avoid Them', which can be found at: https://robpowellbizblog.com/seo-mistakes/

Ep 12 - Search Engine Positioning

May 16, 2021 01:02 - 17 minutes - 32.3 MB

Search engine positioning is the art of optimizing individual web pages so that they rank as high as possible in the search engines for particular keywords. In this episode, I'll give you 13 actionable tips for getting your articles ranked higher in the search results. This podcast is based on my article 'Search Engine Positioning – 17 Great Strategies for 2021', which can be found at: https://robpowellbizblog.com/search-engine-positioning/

Ep 11 - How To Write Catchy Article Titles

May 10, 2021 03:00 - 15 minutes - 27 MB

Writing catchy titles for articles is a key part of On-Page SEO. Catchy article titles mean more clicks (CTR) from the search results. And CTR is a ranking factor: the higher your CTR, the higher your article will rank in the search results. In this podcast, you'll discover 21 formulas for writing catchy article titles that readers click on. This podcast is based on my article '21 Formulas For Creating Catchy Titles for Articles That Get Clicked', which can be found at: https://robpowellbi...

Ep 10 - What are LSI keywords

May 06, 2021 07:15 - 12 minutes - 22.7 MB

LSI keywords are a hot topic in SEO. But there's a lot of confusion about what they are. In this article you'll discover what LSI keywords are, why search engines use them, and how you can use them to improve the SEO of your content. This podcast is based on my article 'What Are LSI Keywords and Why They Help With SEO', which can be found at: https://robpowellbizblog.com/what-are-lsi-keywords/

Ep 09 - How to find seed words in your niche

May 05, 2021 02:09 - 8 minutes - 16.1 MB

Effective keyword research begins with seed words. Each seed word can turn up dozens of long-tail keywords that you can rank for on Google. In this podcast, show you two techniques for finding seed words. To see the article on which this podcast is based, please visit: https://robpowellbizblog.com/seed-keywords/

Ep 08 - Bounce Rate vs Exit Rate

April 29, 2021 13:05 - 10 minutes - 18.8 MB

Bounce Rate and Exit Rate – these two metrics are often confused with each other. But they measure very different things. In this podcast I explain the difference between bounce rate and exit rate, I explain some other metrics closely related to bounce rate, and I give you thirteen tips for reducing your bounce rate. This podcast is based on my article 'Bounce Rate Vs Exit Rate: 7 Things You Need To Know', which can be found at: https://robpowellbizblog.com/bounce-rate-vs-exit-rate/

Ep 07 - Blogging 101: How To Start A Successful Blog in 2021

April 27, 2021 03:04 - 16 minutes - 30.5 MB

In this Blogging 101 guide, you'll discover 17 tips for starting a successful blog in 2021. In Blogging, there are a lot of moving parts and it can take a while to get them all in place and working together. These 17 tips will help you build the foundation for a successful blog. This podcast is based on my article 'Blogging 101 – How To Start A Successful Blog in 2021', which can be found at: https://robpowellbizblog.com/blogging-101/

Ep 06 - How to Create a Silo Structure on Your Website

April 26, 2021 01:21 - 8 minutes - 14.4 MB

A well-defined silo structure will help Google understand your content. And that will improve your SEO and make it easier to rank your pages on Google. In this podcast, I show you how to create silo structures based on WordPress categories. This podcast is based on my article 'How to Create a Silo Structure on Your Website', which can be found at: https://robpowellbizblog.com/silo-structure/

Ep 05 - Blogging Trends To Watch in 2021

April 25, 2021 00:18 - 5 minutes - 10.5 MB

Keeping up with the latest blogging trends will help you maintain and grow your blog's audience in 2021. Here are the 9 most important blogging trends shaping online content this year. This podcast is based on my article '9 Blogging Trends to Watch in 2021', which can be found at: https://robpowellbizblog.com/latest-blogging-trends/

Ep 04 - How To Increase Your Search Engine Visibility - 15 Tips For More Traffic

April 23, 2021 22:57 - 22 minutes - 40.3 MB

Search engine visibility is the percentage of available organic clicks that a website gets for a given keyword. Here are 15 tips for increasing the search engine visibility of your blog posts and articles. This podcast is based on my article 'Search Engine Visibility – 21 Tips For More Search Engine Traffic', which can be found at: https://robpowellbizblog.com/search-engine-visibility/

Ep 03 - What Is Image Alt Text and How To Use It

April 18, 2021 00:35 - 7 minutes - 13.1 MB

Image alt text makes images more accessible to humans and search engines. Adding image alt text to your images helps search engines understand what your images are about. That helps them index your images, which in turn increases your search engine visibility. This podcast is based on my article 'Image Alt Text – What It Is And Why You Need It For Good SEO', which can be found at: https://robpowellbizblog.com/image-alt-text/

Ep 02 - How To Increase Time On Page

April 13, 2021 01:41 - 11 minutes - 21 MB

'Time on Page' is a metric that Google monitors closely. Although it isn't a ranking factor in itself, 'time on page' tells the algorithm how relevant your page is to the search query. So increasing 'time on page' will help your page rank higher in the search results. Here are 7 techniques for increasing 'time on page'. This podcast is based on my article titled 'Seven Best Ways To Increase Time On-Page & Get Higher Rankings', which can be found at: https://robpowellbizblog.com/time-on-page/

Ep 01 - How To Use 'People Also Ask' To Boost Your SEO

April 07, 2021 01:54 - 14 minutes - 25.9 MB

Discover how to use 'People Also Ask' boxes to expand your blog posts by adding related subtopics to your article. This podcast is based on my article titled 'People Also Ask’ (PAA) - How To Use It To Improve Your SEO', which can be found at: https://robpowellbizblog.com/people-also-ask/

Episodes