Welcome to episode 3 of the "Sentenced To Greatness" podcast. In this episode we welcome “The General” Yari. We talk about his troubled beginnings and his road to becoming successful through monetizing social media. Find out how his journey through bodybuilding and boxing has molded him into who he is today and how to apply your story to grow your brand through social media outlets.




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Time stamps:


0:00 Intro


1:37 Where is Yari from?


7:45 Troubled past


19:41 Present day Yari


21:14 Yari's journey through sports


25:25 The jump into the social media game


28:58 Yari's blueprint on growing social media


46:00 Is Yari an influencer?


49:35 Social media cheat codes


56:28 The importance of a good support system at home and balancing family life, transparency with your partner.


1:04:37 Strange DM's


1:10:02 Selling what you are good at?


1:12:41 Q&A (Hardest part about boxing, balancing family life, importance of recovery)



1:22:50 Wrap up