Selling Craft Beer
86 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 19 ratingsGet the latest craft beer industry news to know in 6 minutes (ish). PLUS interviews with people on the front lines of selling craft beer, from Bar Owners to Marketing Execs, Sales Reps and Event Organizers.
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Episodes
SIXER May 2021 Hard Seltzer biz news roundup
May 17, 2021 13:40 - 14 minutes - 14 MBCatch up on the Hard Seltzer business news developments this Spring before peak Summer selling season begins. Also - that Greg Koch on the new STONE hard seltzer piece is here: https://www.brewbound.com/news/stone-brewing-is-launching-a-hard-seltzer-for-real/
SIXER 5.8.21 - Q1 Sales wrapup / New Brewery expansions / Brewery count updates
May 10, 2021 03:33 - 16 minutes - 15.1 MBThe BA is throwing a Beer Fest...but Not GABF 2021 First Quarter sales and Draft beer return updates New Brewery expansions from Ballast, New Belgium and more
SIXER 1.24.21 Full 2020 Sales wrapup / Why Lemonade Seltzer will be everywhere / Taproom closings / Festivals update
January 26, 2021 04:12 - 13 minutes - 13 MBFull 2020 Sales wrap-up Why Lemonade Seltzer will be everywhere in 2021 Taproom closings update Inside the Molson Coors partnerships boom Beer Festivals update
SIXER 12.31.20 Yearend 2020 Sales roundup / 3FLOYDS, GOOSE, PABST close taprooms / Travis Scott joins Setlzer news / Job cuts + Tax cuts
January 03, 2021 02:32 - 15 minutes - 14.7 MBYear End 2020 Sales roundup 3FLOYDS, GOOSE, PABST close taprooms Travis Scott joins Hard Setlzer news Ninaksi, Heineken Job cuts Tax cuts go permanent and more...
SIXER 11.30.20 FALL Sales report / TREEHOUSE, FIDDLEHEAD expand / WHITE CLAW grows again / HEINEKEN 0.0 booming / Beer Fests 2021 RIP?
December 01, 2020 22:50 - 16 minutes - 15.6 MBHEADLINES: FALL 2020 Sales report. TREEHOUSE, FIDDLEHEAD expand. Brewery Taprooms close down for Winter. HOPCAT sold in bankruptcy, Figueroa Mtn and others looking for buyers. WHITE CLAW grows again. BOSTON BEER sets new sales record...not because of beer. HEINEKEN 0.0 booming. Beer Fests 2021 RIP? BREWBOUND podcast link mentioned in the episode
SIXER 9.30.20: SUMMER sales report, Legacy Craft Beer sales slow, news on OTHER HALF, SIERRA, OMMEGANG and more
October 01, 2020 12:25 - 14 minutes - 13.4 MBHEADLINES: Craft SUMMER 2020 sales wrap-up. SELTZER + NonAlc dominate growth by % increases. SIERRA expanding Little Thing line. OMMEGANG brewer out OTHER HALF expands. again. Get beer from most NYC BREWERIES delivered to you in 31 states in October. MOLSON COORS sets YUENGLING
SIXER 9.3.20: Craft Beer + Imports mid-year declines, Seltzer to match Craft sales very soon SAM stock at all time high, NonAlc sales Surge
September 04, 2020 02:20 - 14 minutes - 13.5 MBHEADLINES: Mid Year sales report for Craft Beer + Imports. Hard Seltzer to match Craft sales very soon. SAM stock at all time high. Major craft brands announce new additional locations. Craft industry funding brewer diversity initiatives - Josh Bernstein NYT Read. NonAlc beer sales Surge. BeerBiz needs to develop e-commerce sales plan ASAP.
SIXER 7.20.20: July sales updates, Beer Guild changed, Seltzer at 11% of beer sales, Cows raid UK Beer Garden
July 22, 2020 00:08 - 14 minutes - 13.4 MBHEADLINES: Covid beer sales update thru mid July. Beer Guild trouble on the horizon. Large regional breweries draw back far-reaching sales efforts. ABI sells Kona's Hawaii brewery. Magic Hat sells VT brewery. ALL TOGETHER Beer sales report. DIXIE Brewing to rebrand.
NYC's SOMEDAY BAR: 3 months + into the Covid pandemic
July 04, 2020 21:25 - 30 minutes - 28.1 MBI check back in with Megan Rickerson, Operating Owner of Someday Bar + Restaurant in Brooklyn, 3 months into operating as a "To Go Only" business due to the Covid shutdown, and just as she opens up to host guests via Outdoor sidewalk seating in Phase 2. Megan is also about a 10 minute walk from what was the center of the BLM protests that began at the end of May, so she provides insight into what it was like operating a business amidst all of the crowds, as well as the failures of the PPP ...
BIERWAX redux - How the NYC Craft Beer bar is surviving and innovating in the Covid bar shutdown
June 10, 2020 22:06 - 28 minutes - 27 MBI catch up with Chris Maestro, owner of Brooklyn Craft Beer + HipHop DJ bar BIERWAX, voted #5 best beer bar in the US in the annual USA Today poll this year, to find out the innovative ways his business is surviving 2.5 months and counting into the Covid19 bar and restaurant shutdown. Links mentioned in Podcast: BIERWAX Beer delivery + Merch Shop ; My April 2019 Chris interview SPOTIFY and APPLE ; Bierwax BLM IG Post ; Harlem Hops New York Times piece
SIXER 5.25.20: GABF goes virtual, Seltzer at 9% of beer sales, Selling to minors in CA
May 26, 2020 14:18 - 13 minutes - 13.2 MBNEWS Headlines: FOUNDERS making more beer but not profit. NIGHT SHIFT abandoned Philly project. THREE FLOYDS shuts down brewpub indefinitely. PABST buys brewery. Delivery Apps have an underage problem. BREWDOG dives into seltzer in UK, as does WHITE CLAW. and more.
SIXER 5.5.20: BA Layoffs, April sales report, MolsonCoors revenue and more
May 06, 2020 20:56 - 13 minutes - 13.2 MBTOPICS: April 2020 craft beer sales roundup. What could lie ahead for small breweries in May. Founders furloughs + BA layoffs. SAM hits stock high. MolsonCoors takes a hit and more...
SIXER Apr 14, 2020: Layoff + Brewery closure update, Covid Beer Sales Boom, Constellation troubles and more
April 15, 2020 14:32 - 12 minutes - 12.3 MBUS Beer Sales up 20+% in 4 weeks. DESCHUTES lays off 60%. CONSTELLATION’s trouble south of the border. CORONA sales booming. 2019 Top 50 BA Craft Brewery List. and more news...
Owning a Bar pre + post Coronavirus in NYC : MEGAN RICKERSON, SOMEDAY Bar
April 09, 2020 16:35 - 1 hour - 80.1 MBGet to know MEGAN RICKERSON, longtime NYC Craft Beer bartender and now operating owner of SOMEDAY BAR in Brooklyn, NYC. The first half was recorded in early 2020 pre-Covid19. The second half was recorded 3 weeks into the pandemic Stay at Home shutdown, giving you an insiders look at the realities facing the bar industry in a Covid-19 world. Hear perspectives from someone who's been behind the bar in top NYC craft beer establishments for 10 years: - Beer sales from the buyer's side -...
March 25, 2020 SIXER beer news roundup: Layoffs hit beer biz, Brewery sales update, Big Beer gives back, and more
March 25, 2020 21:26 - 8 minutes - 8.42 MBBEER NEWS roundup: Layoffs at RUSSIAN RIVER, MCMENAMEN’S Big Revenue losses at BREWDOG Major Beer Festival cancellations MolsonCoors, Guinness, Boston Beer, AB InBev giving back FIRESTONE WALKER and REVOLUTION 2019 sales reports Manhattan getting 2nd brewery CERIA enters non-alc space
SIXER: CBC canceled, Athletic raises $17.5 mil, Big Beer stocks crater and more
March 13, 2020 16:31 - 14 minutes - 13.8 MBCraft Brewers Conference 2020 cancelled ATHLETIC BREWING raises $17.5 mil BEER ADVOCATE sold to Untapp’d AB INBEV’s not so great month on Wall Street BOSTON BEER’s Truly profit margins sink stock TECATE sales down double digits, dumps boxing Exec changes at LAGUNITAS and BREWDOG USA Beer bankruptcies and closures And more...
Feb 16, 2020 Craft Beer News report | THE SIXER
February 17, 2020 03:25 - 11 minutes - 10.6 MBBrewery Taproom sales + 13% in 2019. MOLSON COORS revenue down 1.8% in 2019, but also has positive signs ahead. DOGFISH HEAD President unexpectedly resigns. Growth slows at Ohio's RHINEGIEST. New Taprooms from big US Craft Breweries. and more...
Jan 27, 2020 THE SIXER Beer news report
January 27, 2020 20:57 - 11 minutes - 10.5 MBLinks to stories: ATWATER BREWING sold to MOLSON COORS More layoffs at LAGUNITAS CANARCHY 2019 growth report BREWDOG 2019 growth report 2019 Off-premise beer sales recap Other Hard Seltzer fun facts BUD LIGHT TV advertising goes dark in January PABST goes craft A-ROD gets into beer with Ab-InBev
Jan 13, 2020 Craft Beer news report | THE SIXER
January 13, 2020 15:56 - 10 minutes - 9.75 MBNews in this edition: 450 BREWING can’t count ABV levels CONSTELLATION writes down another $536 mil BUD LIGHT retiring “Dilly Dilly” MOLSON COORS to close brewery making 4.6 mil bbl/year WHITE CLAW chooses Glendale, AZ for new seltzery BOULDER BEER CO. decides to throw in the towel PLINY THE YOUNGER in bottles LABATT BLUE misses the Buffalo Bills
January 13, 2020 THE SIXER Beer news report
January 13, 2020 15:56 - 10 minutes - 9.75 MBNews in this edition: 450 BREWING can’t count ABV levels CONSTELLATION writes down another $536 mil BUD LIGHT retiring “Dilly Dilly” MOLSON COORS to close brewery making 4.6 mil bbl/year WHITE CLAW chooses Glendale, AZ for new seltzery BOULDER BEER CO. decides to throw in the towel PLINY THE YOUNGER in bottles LABATT BLUE misses the Buffalo Bills
Dec 24, 2019 THE SIXER Craft beer news report
December 27, 2019 02:29 - 6 minutes - 6.34 MBABI's $11 Billion Australia sale hitting turbulence. ALLAGASH has a great 2019. FOOLPROOF for sale in RI. MOLSON COORS names huge March hard seltzer launch. and more....
Dec 8, 2019 Craft beer news report | THE SIXER
December 08, 2019 18:48 - 9 minutes - 8.87 MBBeerBiz News covered includes: WTF went down with the BALLAST POINT sale this week. ANDERSON VALLEY sold. BROOKLYN BREWERY cutting its sales staff. WAWA diving back into the beer biz. and more...
12.8.19 THE SIXER Craft beer news report
December 08, 2019 18:48 - 9 minutes - 8.87 MBBeerBiz News covered includes: WTF went down with the BALLAST POINT sale this week. ANDERSON VALLEY sold. BROOKLYN BREWERY cutting its sales staff. WAWA diving back into the beer biz. and more...
11.27.19 THE SIXER Craft beer news report
November 27, 2019 16:06 - 10 minutes - 9.59 MBNews Discussed: NEW BELGIUM sale to Kirin explained. ARTISINAL BREWING VENTURES (ABV) buys 2nd largest US Cider company. BREWDOG looking to build 2nd US brewery. GREAT NOTION expands again and more...
THE SIXER 11.15.19 Craft beer news report
November 16, 2019 18:15 - 11 minutes - 10.6 MBAB InBev buys the CBA; stock shoots up 121% in one day. Miller/Molson Coors to lay off 500 people by January. Boston Beer experiencing 23% revenue growth so far in 2019. Green Flash closes another location. Plus more beer sales reports and other news...
THE SIXER 11.2.19 Craft beer news roundup
November 03, 2019 18:45 - 14 minutes - 13.3 MBThe FOUNDERS lawsuit that will go down in infamy wraps up. LAGUNITAS leaves Portland, OR non-profits in the lurch. NIELSEN gives best selling craft beers of 2019 report. Expansions at NOTCH, TREEHOUSE, VICTORY and more...
Inside growth at the 16th fastest growing US brewery with SOFIA BARBARESCO of Industrial Arts Brewing
October 16, 2019 12:59 - 56 minutes - 51.8 MBSOFIA BARBARESCO, Brand Director for Industrial Arts brewing takes us inside the explosive 3 year growth at the Hudson Valley, New York brewery. Including: - Tripling beer production in 2018, and verging on doubling it in 2019. - Exactly how Wrench IPA changed their business. - Opening a larger 2nd location in Beacon, NY on their 3rd anniversary this . - How they've fostered a brand that wasn't built on chasing craft beer hype and line culture. and more...
THE SIXER 10.7.19 Craft beer news roundup
October 07, 2019 23:43 - 10 minutes - 9.61 MBGABF 2019 roundup CONSTELLATION loses 1.3 Billion on weed. CORONA seltzer coming soon... Changes at the 26th largest craft brewer, O'DELL BREWING WHITE CASTLE and HERSHEY are making... beer EVIL TWIN finds a home and more...
THE SIXER Sun 9.29.19 Craft beer news roundup
September 29, 2019 22:08 - 11 minutes - 11.4 MBBrewery closures in MICHIGAN. FOUNDERS sale price revealed. OTHER HALF abandons barrel aging program plan for foreseeable future. BUD LIGHT SELTZER coming 2020. ABI tries the Asia IPO thing again. BREWDOG to double US sales this year, and more...
THE SIXER 9.13.19 Craft beer news roundup
September 13, 2019 22:24 - 11 minutes - 11.3 MBKey details of FOUNDERS sale to Spain's biggest brewer NIGHT SHIFT to open huge Philly brewery ABI loses 2 court motions in 2 weeks, and relaunches Bud Platinum for some reason BREWDOG expands to new space in PA New FOOTBALL sponsorships for the Fall Roundup of FOUNDERS sale to Spain's biggest brewer CBS SUNDAY MORNING recognizes Brooklyn's KCBC for calling their bluff and more...
THE SIXER Aug 24, 2019 Craft beer news roundup
August 25, 2019 17:06 - 12 minutes - 12.1 MBABI passes on CBA purchase, pays $20mil instead. Largest US Beer Distributor lays off over 1,000 people in CA. AMAZON under investigation for running a fake liquor store. 2019 BOURBON COUNTY releases announced. NATTY LIGHT, PBR, and FOUR LOKO get into hard seltzer. New locations for SIXPOINT and BLUE POINT. And more...
Brewery + Bar Legal Do's and Dont's with Max Bookman, NY State Alcohol Attorney
August 16, 2019 15:31 - 45 minutes - 41.8 MBMax Bookman is a lawyer at one of NYC's top Alcohol business legal firms, Pesetsky and Bookman. Whether a bar or brewery owner or employee, or a craft beer drinker who's curious why certain policies exist for brewery taprooms, this interview gives you an inside look at how alcohol law works, and the pitfalls some businesses fall into along the way.
THE SIXER August 8, 2019 Craft beer news roundup
August 09, 2019 13:03 - 10 minutes - 10.4 MBABI makes first craft brewery acquisition in 2 years 2Q 2019 Beer company earnings report trends Boston Beer launching national Ad campaign for Truly Hard Seltzer Changes at Brewbound Virginia's Aslin expands GABF season begins and more...
Why the Beer Bar + Bottle Shop model works, with DAN LAMONACA, founder of BEER KARMA BSTC
July 25, 2019 12:48 - 53 minutes - 49.2 MBDan Lamonaca launched and owns a premiere craft beer and bottle shop in Williamsburg, Brooklyn. Topics we discuss: - Beer sales trends in NYC - Having difficult conversations with beer sales reps - How to make a bar truly part of the community you're in - Opening a beer bar... having never worked in a bar - Starting a business and getting married in the same month - Importance of an active lifestyle when beer is always at your fingertips and more
THE SIXER July 20, 2019 beer news roundup
July 21, 2019 16:14 - 9 minutes - 9.23 MBABI cancels $9.8 Billion IPO, sells Australian operations for $11.3 Billion instead LAGUNITAS global aspirations FOUNDERS ceasing CBS production BIG BEER continues UK Invasion THE VEIL announces expansion and more...
THE SIXER July 8, 2019 Craft Beer News roundup
July 09, 2019 12:28 - 10 minutes - 9.97 MB2019 Mid-year beer sales scorecard SAM ADAMS tries to turn around SAM '76..with an old Miller Lite campaign ABInBev launches biggest IPO of 2019, also enters wine biz CELIS Brewing goes bankrupt in Texas CONSTELLATION finds selling weed ain't easy State State CRAFT BEER GUILD updates and more....
THE SIXER June 11, 2019 craft beer news
June 11, 2019 21:03 - 9 minutes - 9.35 MBThe beer of Summer 2019 will be... a hard seltzer. Here's how booming WHITE CLAW is right now. CONSTELLATION fined $420k Active NFL Players will be in beer ads this season for the first time Roundup of big beer law changes in the US. SEC allows beer sales at games starting this Fall. Sorta. Get married by the BUSCH guy and more stories... Clips courtesy of: DreamWorks Pictures, HBO, Miller Lite, Sony Pictures Television, Universal Pictures, New Line Cinema, Warner Bros Pict...
THE SIXER Memorial Day, 2019 craft beer news
May 29, 2019 00:32 - 8 minutes - 8.33 MBSAM ADAMS/DOGFISH HEAD deal summary BUD LIGHT/MILLER LITE "Controversy" ad campaign court ruling CBA/KONA 1Q sales report AB INBEV global 1Q sales report SMUTTYNOSE CEO departs after a year 750 breweries stiff SIERRA NEVADA on Resilience charity contributions and more news... Clips courtesy of: Paramount Television, Paramount Pictures, Universal Pictures, Walt Disney Pictures, HBO, Sony Pictures Television
THE SIXER May 7, 2019 craft beer news
May 08, 2019 00:44 - 10 minutes - 10.3 MBUNTAPPD throws a beer festival that trends on Twitter. Not in the good way (is there a good way?) BOSTON BEER stock up 20% in a week - hear why MOLSON COORS stock down 7% in a day. Also uh, hear why Trouble at Boston's CRAFT BEER CELLAR bottle shop franchise KONA settles lawsuit about their beer not being made in Hawaii 7-11 enters online beer delivery game and more... Clips courtesy of Paramount Television, Warner Bros Pictures, Paramount Pictures, Universal Television, So...
THE SIXER April 23, 2019 craft beer news
April 24, 2019 16:38 - 10 minutes - 9.72 MBBALLAST POINT's bad April continues... MODERN TIMES drops surprise sale of shares to the public SOCIETE's founders part ways ABI gets sued. Again. WEYERBACHER sells majority stake to private investment group NIGHT SHIFT opens expansion and more... Clips courtesy of: Sony Pictures TV/Gracie Films, DreamWorks Pictures, Universal Pictures, Paramount Pictures, Warner Bros Pictures, Orion Pictures, Broadway Video/NBC
Craft Beer + HipHop = BIERWAX bar founder CHRIS MAESTRO
April 20, 2019 17:17 - 55 minutes - 51.2 MBChris Maestro, founder of BIERWAX, a craft beer bar bringing DJ, HipHop and Beer cultures together. We discuss: -Going from a career in education to working in the beer biz -Raising money to start a beer bar -What happens when your beer dreams come true...and they're not what you imagined -How to reach new & diverse audiences with craft beer -The New York craft beer business in 2019 from a bar owner's POV and more...
The Frontline of Selling Beer in NYC, with Zack Rettoun of ABV
April 12, 2019 13:46 - 40 minutes - 50.2 MBZack Rettoun, NYC Field Sales rep for Artisanal Brewing Ventures, shares his insights on: - The keys to finding success in beer sales - Selling beer at a wholesale vs brewery sides of the business: Zack shares his experiences first at UNION BEER DISTRIBUTORS, and now at Artisanal Brewing Ventures selling VICTORY, SIXPOINT and SOUTHERN TIER brands. - The state of the NYC Beer scene, and sales competition in 2019 And more.
THE SIXER April 10, 2019 craft beer news
April 11, 2019 12:47 - 9 minutes - 9.15 MB2018 final Independent Craft beer sales numbers A week in brewery sales: STONE, NINKASI, MAGIC ROCK, AVERY HEINEKEN pays historic fine for trade practice violations The Gownanus, Brooklyn brewery boom continues Beer Advocate mag RIP BUDWEISER makes...meat and more... Clips courtesy of: Sony Pictures Television, Warner Bros Pictures, Paramount Pictures, Rogue Pictures, Universal Pictures, New Line Cinema, HBO
THE SIXER April 3, 2019 craft beer news
April 03, 2019 20:10 - 9 minutes - 9.08 MBExpansion updates on TRILLIUM, 3 FLOYDS, GREAT NOTION, & DEEP ELLUM Beer Laws...they are a changin MARCH MADNESS beer sales Why BUD LIGHT can't let corn syrup go and more... clips courtesy of: Universal Television, Paramount Television, DreamWorks Pictures, Sony Pictures Television, Paramount Pictures, Polygram Pictures, Warner Bros Pictures, New Line Cinema, Orion Pictures, CBS Sports
THE SIXER March 5, 2019 craft beer news
March 07, 2019 20:48 - 8 minutes - 7.92 MBAB InBev worldwide 2018 sales & stock roundup OTHER HALF makes a big new hire HEINEKEN US makes large workforce cuts BREWDOG expanding brewpubs outside of Ohio ARIZONA WILDERNESS and REUBENS BREWS expansions and more
THE SIXER Feb 16, 2019 craft beer news
February 20, 2019 14:54 - 8 minutes - 8.15 MBOTHER HALF announces third brewery location 4Q 2018 sales & earnings reports Important law changes in TEXAS and BOSTON BREAKING BAD... the beer? and more...
THE SIXER Feb 9, 2019 craft beer news
February 10, 2019 23:56 - 7 minutes - 7.13 MBRate Beer now a product of Anheuser Busch InBev GREEN FLASH begins process of turning the corner in 2019 TREEHOUSE buys land to launch new location in CT BELLS says buh bye to Virginia SIERRA NEVADA makes an acquisition CBD drinks hit stumbling block in New York and more brewery expansion news...
Slack Tide Brewing: finding a gem on the Jersey Shore
February 01, 2019 13:44 - 31 minutes - 29.6 MBYou may not know Slack Tide Brewing in Cape May, NJ - and chances are you haven't - but you should. Two brothers going from 500 barrels in 2017, to 2500 in 2018, and making some of the best beer in New Jersey. Take a listen...
THE SIXER Jan 25, 2019 craft beer news wrap-up
January 27, 2019 17:03 - 8 minutes - 8.13 MBThis week's headlines: 2018 end of year BEER SALES SCORECARD WIDMER BROTHERS closes their taproom Beer ads you'll see in the SUPERBOWL SUN KING expands distro and adds Spirits INDUSTRIAL ARTS planning for a huge 2019 and more
Cape May Brewing CEO Ryan Krill - Brewing beer at the end of New Jersey
January 18, 2019 19:10 - 40 minutes - 37.8 MBA dive into the NJ Craft Beer scene with the Founder & CEO of one of the state's fastest growing major breweries, Cape May Brewing. We discuss: *Launching a brewery while living 3 hours away from it *The inside story of why New Jersey split into two craft beer guilds *Selling beer in the Philly scene vs NJ *How hospitality will be a key factor in who succeeds in the next chapter of the craft beer business *Keys to approaching a brand refresh/rebrand