TMN Update 0012 - Consumer Perspectives on Food Labels: Additives, Allergies and Alternative Proteins
Selected Audio From The Truffle Media Update
English - June 11, 2018 18:17 - 46.7 MB - ★★★★★ - 1 ratingBusiness News Business News beef dairy poultry swine pork dairycast beefcast swinecast poultrycast cropvillage Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: TMN Update 0011 - Traceability Talk: Global Perspectives on Animal Health Surveillance
Next Episode: TMN Update 0013 - Postmodern Animal Ag Begins Now
Truffle Media Update 0012 Show Notes: Mark Gale, CEO and Partner, Charleston|Orwig, shares data points and observations on consumer perceptions of food and their labels.
Takeaways:
Changing consumer relationship with food is impacting information needs/demands.
Nutrition is critical label information but what is nutrition to modern consumers?
Despite increasing holistic/emotional drivers, science remains impactful… though confusing.
Clarity, simplicity at odds with breadth of information required and demanded.