Segment Data Council Podcast
5 episodes - English - Latest episode: almost 4 years ago -The Segment Data Council fosters a community of trusted champions and advocates for Segment. Members share their expertise, best practices, and strategies to help other members thrive and inspire future advocates.
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Episodes
Level Up: Becoming the source of truth for customer data
September 15, 2020 18:34 - 31 minutes - 29.1 MBIn this digital present, unlimited datasets are available. The data that powers the retail revolution and a working knowledge of how to leverage it properly becomes non-negotiable for all companies. As the Global Director of Product Data and Insights at Anheuser-Busch InBev, Krystal Lau is navigating this new world in real time as she and her team work to make it easier for ABI’s B2B clients to seamlessly order and receive product. Because personalized information is the fuel that p...
Opening black boxes: How customer data provides the key
August 14, 2020 16:09 - 27 minutes - 25.3 MBVishal Rana, Director of Product and former VP of Customer Success at Segment, has observed firsthand how good data leads to organizational success. With over a decade of helping enterprises grow, Vishal Rana shares customer insights from that first "aha" moment to when retention experiences get tuned just right. Before his time in product, Vishal led Customer Success at Segment for three years and Professional Services at Medallia for five years. To see the journey from vision to...
Tailoring business cases: How to break through the status quo at an enterprise
August 14, 2020 16:05 - 25 minutes - 23.2 MBOver the years as a product manager, Kurt championed hundreds of business case discussions for vendor tools and internal projects—including a few Segment business cases at two different companies. Tune in to this episode for an insider perspective on what it took for a Segment business case to excite stakeholders across an organization. Takeaways Understand where the organizational influence lies. Create visibility around the gap between where you are today and where you want to ...
Automate away your job: How to do it and what to do next
August 14, 2020 16:00 - 30 minutes - 27.9 MBArjun grew his customer data wrangling techniques while crafting Segment Tracking Plans to transform product lines at IBM as a Growth Product Manager. Tune in to this episode to hear how to succeed with automation by increasing data literacy and focusing curiosities. This is Segment’s Data Council series, where members share stories about using Segment to work with customer data within Enterprise companies. To make sure you don’t miss an episode, subscribe on iTunes, Spotify, or yo...
This is Segment Data Council: Tackling people, processes, and systems one episode at a time
April 08, 2020 21:28 - 24 seconds - 377 KBComing summer 2020.