Becoming Magnetic with Kat Elizabeth artwork

Becoming Magnetic with Kat Elizabeth

102 episodes - English - Latest episode: 7 months ago - ★★★★★ - 24 ratings

Welcome to Becoming Magnetic with Kat Elizabeth – the podcast dedicated to helping you build a magnetic personal brand from the inside out. Messaging, money, marketing, mindset, magnetics + mistakes -- you can expect practical advice, honest real talk, inspiring (most importantly, RELATABLE) stories and the perfect balance of cheerleading x tough love. In other words, everything you need to go from unnoticed to unmatched. Oh, and in case you were wondering, yes, this podcast was formerly known as Seen Heard Paid and before that, The Personal Branding Project!

Entrepreneurship Business Marketing brand strategy messaging personal branding personal brand thought leadership content strategy creative entrepreneur side hustle social media entrepreneurship
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Episodes

The 2 kinds of magnetism you need as a personal brand: what they are & how to generate them

September 07, 2023 01:00 - 36 minutes - 25.2 MB

What makes us magnetic as humans is NOT the same thing as what makes us magnetic as "brands" -- although you can't have one without the other! It's time for an overdue episode on what magnetism even is and how we can create it... and spoiler alert: It's created from 2 different sources. Hit play if you want to understand: Why personal brands need 2 different kinds of magnetism What happens if you only have 1 of them Practical ways to make 1% improvements to your own magnetism The key t...

The 5 phases of the personal brand building process (and what to focus on, when!)

September 01, 2023 01:00 - 28 minutes - 19.8 MB

There is a LOT to this whole personal branding thing if you're serious about establishing yourself as a thought leader and building a brand that's authentic, magnetic and unforgettable. For this reason, it's easy to get overwhelmed and feel like you need to do it all at once – only making things MORE challenging and slowing down your progress. In my years of building my own brand and working with countless clients, I've come to see that there are 5 distinct phases of this process. And w...

Why building your brand from the inside out is the only way to guarantee success

August 24, 2023 01:00 - 42 minutes - 29.5 MB

Are you building your personal brand from the outside in, or the inside out? It matters -- big time. In this episode you'll figure out how you're currently approaching it as well as... Why 97% of people are building from the outside in The long-term consequences of this outside in approach The major ways outside in vs inside brand strategy differ How the 4 pillars of The Magnetic Brand Blueprint tie into this Some practical steps to immediately switch up your approach Wanna put all of...

The 4 pillars for building a MAGNETIC personal brand (and where most get them wrong!)

July 26, 2023 07:00 - 38 minutes - 26.6 MB

It's time to kick off our mini series on Magnetic Personal Branding Foundations and there was no other place to start except with the heart of it all: The Magnetic Brand Blueprint -- my framework that breaks down the 4 non-negotiable, universal and timeless pillars for building a magnetic personal brand. In this episode I'll walk you through each of the pillars... → Individuality → Authenticity → Credibility → Longevity ...and share my observations on where so many people are struggling,...

Becoming *more* magnetic – the major BTS changes I've been making since rebranding

July 18, 2023 04:00 - 1 hour - 45.7 MB

It's been 14 months since I revealed the evolution of my brand from "The Personal Branding Project" to "Magnetic Brand Co - and despite my radio silence, a LOT has been going on behind the scenes. So to kick off a new season, this epic, unfiltered update will give you the scoop on: → Why I've been so quiet since the rebrand (and why I intentionally didn't produce much content - or repurpose old content - during my downtime) → The big picture changes to my framework - The Magnetic Brand Blu...

on lazy marketing, aligned offers & earning more w/o burning out ft Christina Louise

April 05, 2023 07:00 - 58 minutes - 40.5 MB

If you've ever felt like you should be "further ahead" than what you are now... That you shouldn't be making these kind of mistakes at "this part of the journey"... And you wish you could just get your ish together already... ...This episode's for you. Our 4th and final guest on this mini series is Christina Louise, a personal branding photographer and visual branding mentor who started her business way back in 2007. While I'm sure you'll be inspired by what she's doing today, what's more...

on perfectionism, money mindset & giving yourself time ft Morgan Potter

March 28, 2023 04:00 - 49 minutes - 33.9 MB

Wanna know a secret? You're not the only one experiencing self-doubt on a regular basis 🤫 Crazy, right??  But seriously. The reason why I, today's guest Morgan Potter, and so many other people out there are on a mission to help our clients help find the confidence to show up authentically online is because we understand the struggle... intimately. Morgan is also someone who happens to come across as extremely confident, outgoing and bubbly online - so this is extra proof that you never rea...

on messaging, simplifying & landing clients just by being yourself ft Pip Laiika

March 21, 2023 06:00 - 40 minutes - 28 MB

There's a lot more to getting paid for your brilliance than simply being brilliant at something. At least, that's what most of us figure out pretty quickly when diving into the world of self-employment. And in today's ep - part 2 of this mini series - you're going to meet someone who experienced so many relatable struggles, from blocks around showing up authentically and showing her "real" self to figuring out how to communicate what it is she does in a way that's simple and resonates with ...

on pivoting, pricing & letting it be simple ft Krista Marie

March 14, 2023 15:00 - 55 minutes - 38.3 MB

We're kicking off this 4 part mini series on real life biz owners and their journeys to becoming magnetic with a killer episode featuring the gorgeous Krista Marie – business coach, photographer and host of the She Calls Her Shots Podcast. Krista worked with me for 6 months and in that time, completely transformed her business from the inside out - literally. From shifting her mindset to redesigning her offers, increasing her pricing and rebranding. Between the relatability of Krista's tra...

the permission slip you may not know you need

March 09, 2023 16:00 - 31 minutes - 21.3 MB

As usual, coming to you with a message I wish I could share with my past self as it would have saved her hundreds of hours of work, tens of thousands of dollars and countless hours of self-doubt. And if you have EVER found yourself... ⇢  Signing up to a platform you hate ⇢  Creating content that feels inauthentic ⇢  Basing your strategy on what's typically done ⇢  Pushing yourself to work when you feel like crap ⇢ Trying to get things "right" ⇢ Not launching the thing/hitting publish for f...

Is it stuckness... or are you self-sabotaging?

February 17, 2023 15:00 - 31 minutes - 21.7 MB

Stuck is a word I hear/read a LOT in my role. It's the #1 reason my clients originally looked for a coach -- they couldn't seem to move forward. But in this episode we're unpacking some of the root causes of stuckness including some that could be self-inflicted... and in turn, avoidable! So if you want to know: - The 3 most damaging kinds of self-sabotage that create stuckness - Some of the ways they show up in your brand-building journey - The deeper, underlying causes of these 3 behavio...

where I've been for the past 6 months (and why the new name)

February 03, 2023 09:00 - 19 minutes - 13.2 MB

I'm alive! And so is the podcast -- although we've both evolved since I was last on the airwaves ;) Just a quick update for you to share a little about what in the world kept me away for so long, a hint of what's to come, and probably a few other tangents while I'm at it. You know, for old time's sake. Get my new course, Simply Magnetic for free here: https://magneticbrand.co/simply-magnetic WORK WITH ME Wanna know how we could work together? ↓ 1:1 coaching: magneticbrand.co/personal-br...

The 1 thing WAY more important than strategy

August 04, 2022 08:00 - 28 minutes - 19.6 MB

Ready for another dose of tough love? Today we're diving into why perfect strategies + step-by-step plans are rarely the solution if you're not taking consistent (or any!) action... and what you need instead. Plus →  the good news for perfectionists → why my YouTube channel was technically a failure → and why I won't do a session with you to nail your elevator pitch Buckle up -- and get ready to take imperfect action. WORK WITH ME Wanna know how we could work together? ↓ 1:1 coaching: ...

Behind the scenes of a personal branding coach's own rebrand

July 01, 2022 03:00 - 40 minutes - 27.6 MB

Wondering what goes into a rebrand, how much it costs, how to approach it and when it's time for you to think about your own? Good news! I'm breaking my own rebrand down in plenty of detail for you in this episode, in particular: → how I knew I was ready to do this → a quick recap of how I created my brand 1.0 → the phases of my rebrand → what I outsourced vs what I DIYed → how much I spent on each element Plus sharing some real talk with you if you're thinking about rebranding (or launch...

Where to start when everything feels important (and overwhelming!)

April 27, 2022 08:00 - 34 minutes - 23.8 MB

There's only one thing that will GUARANTEE you'll never achieve the results you want in your brand: You never taking action. In fact, you're more likely to achieve success with NO strategy but constant action than the perfect strategy and inconsistent or no action. So today's episode is dedicated to ensuring you take then action that will then unlock your ability to turn your vision into a reality. Enjoy! NEED MORE HELP TO GET YOUR BUTT INTO GEAR? My brand new program, Unbridled (laun...

What you need to know about messaging (and why it's so hard to get right!)

April 08, 2022 06:00 - 51 minutes - 35.2 MB

Messaging. The thing we know we need to pay more attention to, but at the same time fills us with dread. "I'm not a copywriter!" "I'm no good with words!" "I just don't know how to explain the value of what I do!" If that sounds like you, know you're not alone. Brand messaging is TRICKY - it spins my clients out more than anything. Even the ones who help THEIR clients with messaging & copywriting! And in this episode I'm not only going to explain why it hurts our brains so much, I'm als...

The 5 Phases of Building a Magnetic Brand

March 31, 2022 03:00 - 48 minutes - 33.2 MB

While everyone's timeline and growth trajectory looks different, the fact is that to reach the "pinnacle" of your brand-building journey (phase 5!) there are steps we just can't skip. And even though challenges, obstacles and the occasional "what am I doing with my life?!" are inevitable... I'm here to provide more than just some encouragement to keep going. So in this episode I'm going to break down:   → the 5 phases of any magnetic brand journey + how to know which one you're at → what i...

The 5 phases of building a magnetic personal brand

March 31, 2022 03:00 - 48 minutes - 33.2 MB

While everyone's timeline and growth trajectory looks different, the fact is that to reach the "pinnacle" of your brand-building journey (phase 5!) there are steps we just can't skip. And even though challenges, obstacles and the occasional "what am I doing with my life?!" are inevitable... I'm here to provide more than just some encouragement to keep going. So in this episode I'm going to break down:   → the 5 phases of any magnetic brand journey + how to know which one you're at → what i...

How to attract clients you actually adore as humans

March 04, 2022 06:00 - 46 minutes - 32.1 MB

I get it: it's easy to fall into the "I just need to land a couple more clients" trap. But I've learnt the hard way that not all clients are created equal. And while it seems like some extra cash will solve all your problems... nightmare clients can create a whole lot more of them. (Problems - not money!!) So in this episode I'm breaking down: → Why you *should* care about who you work with → How certain things you're doing could be attracting the wrong people → 5 way to ensure you're sho...

I'm rebranding & a little terrified - the full story

February 18, 2022 06:00 - 47 minutes - 32.8 MB

Yep, I'm about to undergo a rebrand which means things are about to change 'round these parts. And I'm not just talking about the logo and colours. This rebrand is the result of a huge year of internal growth in 2021 and in turn, "outgrowing" the brand you see right now. So in this episode I'm giving you the full scoop about... → Why I'm rebranding when my clients love my brand as it is → What the rebrand is going to involve → A sneak peak at how my inside out approach to the strategy → ...

Impact & influence have nothing to do with numbers feat Makeda Andrews

February 02, 2022 07:00 - 45 minutes - 31.2 MB

If you're on a mission to make an impact but feel like it's impossible under your following grows... or want to find a way to become a thought leader in your space but feel like an imposter as long as your audience is so small... this episode is for you. With help from my special guest, Makeda Andrews, we're about to deliver some truth bombs about what influence is all about, what leadership actually means, and how to start making an impact today - even if you have an audience of 1 and team...

The fastest way to achieve meaningful growth for your brand in 2022

December 08, 2021 22:00 - 29 minutes - 20.4 MB

Sick of spinning your wheels, working your butt off... and not actually seeing results that match the effort you're putting in? This one's for you! Whether you're a freelancer, solopreneur, small biz owner or aspiring thought leader, the 5 strategies I'm sharing in this episode are guaranteed to help you make traction and build momentum over the next 12 months. In fact, even if you run with just ONE of the things I shared, you'll speed up your growth. So grab your notebook and get ready f...

The real reason you might be struggling to stay consistent & see results

November 30, 2021 07:00 - 39 minutes - 27.2 MB

It's burnout season - but before we blame all of our exhaustion on the end of the year, I think we'd better first have a chat. Countless conversations with stressed out solopreneurs this year have revealed a pretty interesting pattern to me that I'll be unpacking in this episode. A specific cycle that leads to burnout and may also be the reason you're finding it so hard to stick with your marketing plan consistently (and in turn, aren't seeing the results). So if you've been feeling like ...

5 priceless lessons I learned from 2021 - my most challenging year of entrepreneurship

November 23, 2021 04:00 - 45 minutes - 31.1 MB

This year did not play out the way I thought I would. Instead of the year I *hoped* I would have, I got the year I needed... a year that highlighted my weak points, the gaps, the things that were stunting my growth. You may have noticed I spent a lot of the year behind the scenes. This episode will help to shed some light on why that was and what I was doing while I wasn't "showing up". Most importantly, I'm going to share with you what I learned. Both from my own - sometimes painful - exp...

The Ways You're Making Your Imposter Syndrome Worse As An Entrepreneur

September 02, 2021 06:00 - 31 minutes - 21.4 MB

Imposter Syndrome. EURGH. I've never met an entrepreneur who hasn't experienced it. It tends to get worse the more visible you become (the double-edged sword of building a personal brand!) And yes, I'm now about to tell you that you may actually be playing a role in how bad it is! While imposter syndrome isn't something we can ever completely be rid of - in fact, I like to see it as a sign that I'm levelling up - there are things we can do to prevent it popping up unnecessarily . So in ...

The ways you're making your imposter syndrome worse as an entrepreneur

September 02, 2021 06:00 - 31 minutes - 21.5 MB

Imposter Syndrome. EURGH. I've never met an entrepreneur who hasn't experienced it. It tends to get worse the more visible you become (the double-edged sword of building a personal brand!) And yes, I'm now about to tell you that you may actually be playing a role in how bad it is! While imposter syndrome isn't something we can ever completely be rid of - in fact, I like to see it as a sign that I'm levelling up - there are things we can do to prevent it popping up unnecessarily . So in ...

5 Ways to Reduce Content Creation Overwhelm + Simplify Your Workflow

August 23, 2021 08:00 - 24 minutes - 16.8 MB

Whether you're a solopreneur or small biz owner, chances are you have a VERY long to-do list... always. And while you know content marketing is essential for growing your audience and authority, the content creation part is one of the most difficult to keep up. Whether it's a lack of clarity on what to do when, the uncertainty of how or whether to repurpose your content, the struggle to find time while juggling client work (and trying to have a life) - it often gets bumped down the list. ...

How to reduce content creation overwhelm + simplify your workflow

August 23, 2021 08:00 - 24 minutes - 16.8 MB

Whether you're a solopreneur or small biz owner, chances are you have a VERY long to-do list... always. And while you know content marketing is essential for growing your audience and authority, the content creation part is one of the most difficult to keep up. Whether it's a lack of clarity on what to do when, the uncertainty of how or whether to repurpose your content, the struggle to find time while juggling client work (and trying to have a life) - it often gets bumped down the list. ...

Creating impact with Your brand from the inside out - featuring Cat Skreiner

August 20, 2021 09:00 - 56 minutes - 38.6 MB

As entrepreneurs and aspiring thought leaders, we spend a lot of time thinking about the external impact of our personal brands... But how often do you stop to think about how our internal compass, vision, energy, personality and perspective are shaping that impact? Today I'm joined by special guest Cat Skreiner a Human Design Guide & Energetic Business Strategist who's made it her mission to help us understand our own unique "blueprint" so we not only make the impact we've been dreaming o...

Creating Impact With Your Brand From The Inside Out - Featuring Cat Skreiner

August 20, 2021 09:00 - 56 minutes - 38.6 MB

As entrepreneurs and aspiring thought leaders, we spend a lot of time thinking about the external impact of our personal brands... But how often do you stop to think about how our internal compass, vision, energy, personality and perspective are shaping that impact? Today I'm joined by special guest Cat Skreiner a Human Design Guide & Energetic Business Strategist who's made it her mission to help us understand our own unique "blueprint" so we not only make the impact we've been dreaming o...

5 [underrated] ways to make your content more magnetic

August 16, 2021 08:00 - 31 minutes - 21.6 MB

Got the content basics down and ready to take your content to the next level? Awesome! Today we're going way deeper than "write a good hook" or "be consistent!" and looking at what it really takes to create magnetic content. If you've been finding your content is a little vanilla or isn't creating the impact you want it to, then this episode is for you. Whether you're creating a content strategy for social media, email marketing, YouTube, a blog or podcast, these 5 tips will apply and can...

5 [Underrated] Ways to Make Your Content More Magnetic

August 16, 2021 08:00 - 31 minutes - 21.6 MB

Got the content basics down and ready to take your content to the next level? Awesome! Today we're going way deeper than "write a good hook" or "be consistent!" and looking at what it really takes to create magnetic content. If you've been finding your content is a little vanilla or isn't creating the impact you want it to, then this episode is for you. Whether you're creating a content strategy for social media, email marketing, YouTube, a blog or podcast, these 5 tips will apply and can...

5 [underrated] ways to make your content more magnetic

August 16, 2021 08:00 - 31 minutes - 21.6 MB

Got the content basics down and ready to take your content to the next level? Awesome! Today we're going way deeper than "write a good hook" or "be consistent!" and looking at what it really takes to create magnetic content. If you've been finding your content is a little vanilla or isn't creating the impact you want it to, then this episode is for you. Whether you're creating a content strategy for social media, email marketing, YouTube, a blog or podcast, these 5 tips will apply and can...

The Deeper (Life-Changing) Reason for Building a Personal Brand

July 21, 2021 05:00 - 32 minutes - 22 MB

Find yourself so caught up in your to-do list (or imposter syndrome!) that you completely forget why you're doing "this" in the first place? Entrepreneurship. The work you do. The effort you're pouring into your brand. You're not alone! I recently had more than one wake-up call that showed me just how out of touch I was with my big "why" and the result was I ended up feeling like I'd created another day job for myself. So in this episode, we're doing a reset. Time to go back to basics abo...

The deeper (life-changing) reason for building a personal brand

July 21, 2021 05:00 - 32 minutes - 22.1 MB

Find yourself so caught up in your to-do list (or imposter syndrome!) that you completely forget why you're doing "this" in the first place? Entrepreneurship. The work you do. The effort you're pouring into your brand. You're not alone! I recently had more than one wake-up call that showed me just how out of touch I was with my big "why" and the result was I ended up feeling like I'd created another day job for myself. So in this episode, we're doing a reset. Time to go back to basics abo...

How to stand out and stop the scroll (even in a crowded niche)

July 13, 2021 06:00 - 24 minutes - 17.2 MB

Let's be honest. Social media is getting reeeal crowded these days (and will only get worse). So in such a noisy place in what may feel like an over-saturated niche or industry, how do you stand out and stop the scroll? In this episode, I'm diving into 5 ways you can stand out as a personal brand (or any brand for that matter!) so you attract dream clients and position yourself as an expert they actually want to pay attention to. We'll talk content strategy, social media, email marketing ...

Rebranding, losing my nerve, and hiding in plain sight [honest share time!]

July 05, 2021 00:00 - 28 minutes - 19.9 MB

Welcome to Seen Heard Paid with Kat Elizabeth - formerly known as The Personal Branding Project! I hinted that something was shifting (although I didn't know what at the time) and now here it is. A podcast rebrand to signify all the changes that have been going on behind the scenes! This episode is a bit of a tell-all where I'll unpack... Why the rebrand and the significance of the name How I feel I've been hiding in plain sight (and why I lost my nerve) The new direction of the podcast...

I deleted 3000 Instagram followers and I’m not done. Here's why...

June 08, 2021 07:00 - 33 minutes - 23.1 MB

Today I’m pulling back the curtains on some counterintuitive decisions I’m making to reach my own next level - the level where I earn more, work less, and have a bigger impact. Old Kat would have assumed this meant doing more. Working longer. Working faster. Saying yes to everything. Kat today finally understands that scaling a business requires the opposite. Doing less, doing it slower, doing it better. Say no more than yes. I wish I'd known some of this stuff earlier -- I learnt a lot...

How to stay consistent on social media (without having to post every day)

May 04, 2021 19:00 - 27 minutes - 19 MB

We need to talk about consistency.  I know, I know. EVERYONE is talking about consistency. But this time it's different. I care way less about you posting daily and way more about... -> Consistency in your messaging -> Consistency in your strategy -> Consistency in your systems So in today's episode we'll be talking about what consistency is NOT when it comes to social media. Then breaking down 5 strategies to help you with the consistency that matters. Plus one bonus tip that'll help y...

How to create content that actually leads to clients

April 28, 2021 02:00 - 27 minutes - 19 MB

If you're sick of wondering what to post, over-thinking every caption, questioning whether social media (and content creation in general) is worth the effort... this is the episode for you. In part 2 (of 3) of this social media series, we're breaking down the strategy behind content (in particular, the content you share on social) that actually helps turn followers into paying clients. Spoiler alert: it involves speaking to people at all stages of customer awareness which may mean getting ...

How to remove the stress & overwhelm from social media

April 21, 2021 07:00 - 31 minutes - 21.5 MB

We're kicking off this 3 part series on social media by diving into why social may be stressing you out, causing you anxiety and therefore either leading to no results (or not even showing up at all). If you're experiencing... 😱 Fear of the algorithm (it's out to get me!) 😰 Guilt if you’re not posting daily (I'm failing at social!) 💔 Constantly checking likes (why is my engagement so low?!) 😤 Social media resentment (why do I need to be there at all??) 👆🏻These are just a few symptoms t...

10 Things I Wish I Knew When I First Started My Business

March 25, 2021 05:00 - 42 minutes - 29.3 MB

Ohhh... 20/20 hindsight's fun, right? So much wisdom, but so much of it comes to you too late to apply it to your own situation. Which is why I decided to create this very episode! There are so many things I figured out so late in my business that would have made my life so much easier (and the business so much more profile) if I'd just done them BACK THEN. But rather than beating myself up about it, I'm going to pay this wisdom forward in the hopes it helps you avoid some of the classic e...

10 things I wish I knew when I first started my business

March 25, 2021 05:00 - 42 minutes - 29.3 MB

Ohhh... 20/20 hindsight's fun, right? So much wisdom, but so much of it comes to you too late to apply it to your own situation. Which is why I decided to create this very episode! There are so many things I figured out so late in my business that would have made my life so much easier (and the business so much more profile) if I'd just done them BACK THEN. But rather than beating myself up about it, I'm going to pay this wisdom forward in the hopes it helps you avoid some of the classic e...

5 Signs Your Personal Branding Strategy *Urgently* Needs an Update

March 11, 2021 05:00 - 26 minutes - 18.6 MB

Overwhelm. Stress. Anxiety. Feeling of failure. Not doing enough. Not BEING enough. These are all common themes with my clients, my friends, and yes, even me. So let's unpack them, because the reasons behind why we're feeling this way and why our businesses seem to be stagnant despite the ridiculous amount of time, energy and resources we're pouring in are very real. As always, we're going to work from the inside out and tackle: • 5 different clues that tell me your brand & marketing st...

5 signs your personal branding strategy urgently needs an update

March 11, 2021 05:00 - 26 minutes - 18.6 MB

Overwhelm. Stress. Anxiety. Feeling of failure. Not doing enough. Not BEING enough. These are all common themes with my clients, my friends, and yes, even me. So let's unpack them, because the reasons behind why we're feeling this way and why our businesses seem to be stagnant despite the ridiculous amount of time, energy and resources we're pouring in are very real. As always, we're going to work from the inside out and tackle: • 5 different clues that tell me your brand & marketing st...

The investments I made in my personal brand in 2020 (and how they paid off)

March 01, 2021 09:00 - 45 minutes - 31.1 MB

I spent a LOT of money on personal and professional development in 2020. Enough to make your eyes water. But I'm happy to report that every single one of the investments I made paid off in some way (whether directly or indirectly) and I thought it was time to talk about them. So in today's episode, I'm pulling back the curtains on my personal brand related investments, why I made them and, of course, what kind of ROI they brought me. As a bonus, you'll also get some insight into some of ...

How to cope with imposter syndrome as an entrepreneur

January 30, 2021 11:00 - 51 minutes - 35.4 MB

Question: What's one thing entrepreneurs of ALL levels have in common? You got it. IMPOSTER SYNDROME! Seriously. After working with more clients & students I can count over the last couple of years, I've found that nothing does as much damage to their long-term success as imposter syndrome. But what is it really? And can we just "get over it"? To help me answer those questions, I'm thrilled to be chatting with Vince Warnock (of Chasing The Insights)  whose obsession with understanding im...

How to become a magnetic brand your dream clients desperately want to work with

January 21, 2021 02:00 - 28 minutes - 19.9 MB

If you've ever said... "I'm only attracting crappy clients" or... "I'm posting to social and getting crickets!" or... "There's just too much competition, no one will ever choose me!" Then this episode is for you. The fact is, becoming a magnetic brand (personal or otherwise) isn't something magical or only saved for "special" people. But if you're not currently doing that, there's a good chance you're missing one of the 7 key elements I talk about in this episode. So instead of compla...

⚡️Lightning round: answering your questions about personal branding

December 15, 2020 09:00 - 32 minutes - 22.5 MB

Time for something a little bit different! A few questions have been coming up again and again, so I decided to pull together an episode to tackle them all at once. Those questions aaare... 👉🏼 Should I start working on my brand or my product first? 👉🏼 How do you create time to work on your business and branding when you carry a full time job and have a family? 👉🏼 What's the biggest challenge a personal branding coach faces when working with a new client? 👉🏼 What does a personal branding...

Your personal brand & business timeline: what to focus on when

December 07, 2020 20:00 - 40 minutes - 27.5 MB

There is a LOT to building a successful brand and business... and it feels like it all needs to happen at once. So in that confusion and overwhelm, entrepreneurs tend to get a lot of shiny object syndrome, pouring tons of time and energy into activities that seem important -- while *actually* important activities (you know - the ones that generate revenue?) get overlooked. In today's episode we're going to tackle this all head on. Starting with the 8 biggest mistakes I see early stage entre...