#Growth 3: The #1 Thing You Need to Make Your Experiments Successful
Seeking Wisdom
English - January 09, 2019 11:00 - 8 minutes - 20.6 MB - ★★★★★ - 573 ratingsMarketing Business a16z drift drift.com entrepreneurship hbr ideas innovators investing investors learning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What's most important when running any growth experiment? Establishing a control group! Sounds simple, but if you've ever conducted any kind of experiment, you know it's easy to mess up. After all, without a control, you have no way of knowing if your experiment actually made an impact. In this episode, host Matt Bilotti runs through how to set control groups and why they matter. Plus how to accurately measure your experiments without getting lost in a web of intertwining growth hacks.
What's most important when running any growth experiment? Establishing a control group! Sounds simple, but if you've ever conducted any kind of experiment, you know it's easy to mess up. After all, without a control, you have no way of knowing if your experiment actually made an impact.
In this episode, host Matt Bilotti runs through how to set control groups and why they matter. Plus how to accurately measure your experiments without getting lost in a web of intertwining growth hacks.
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You can view full show notes and more about this episode here.