How Jeff Bezos Swallowed Our Economy Whole!

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Amid social, economic, and political chaos, regulators and antitrust lawyers on both sides of the Atlantic are circling Big Tech, with the aim of bringing Facebook, Google, and Appel to heel. But Amazon is a special target of some of the Neo-antitrust movement's best minds, a proving ground that laggard monopoly law can be modernised to tame today's biggest companies. And if it confronts a future of being fractured into pieces, Bezos's original dream-an "everything store" that shocked literally anything anyone might desire-would be over. Not that Bezos would suffer financially: Even if Amazon is broken up, Bezos would still probably be the largest shareholder of every piece of it. 

The question which I have always pondered is what kind of insatiable impulse would drive anyone to create something like what Amazon has become?

In 1994, Bezos launched Amazon as a simple, pioneering online seller of books. Today, with a fortune of about $190 billion, he is the world’s second-richest man, despite his ex-wife MacKenzie receiving $38 billion of the family assets in their 2019 divorce. Perhaps no one except Bezos himself could see what could be next after books — dominance in surveillance technologies like Alexa and Ring, cloud computing, every kind of retail, groceries, health, entertainment, and more.

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