Dont Underestimate Ford
Wisethero
English - August 01, 2021 17:24 - 10 minutes - 23.9 MBSociety & Culture Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Year-to-date sales see the UK’s biggest car seller 4.6 per cent ahead of last year and more than 2 per cent ahead of the market.
The ubiquitous Focus remains the UK’s biggest selling car as it continues to dominate the retail, fleet and diesel sectors.
Meanwhile dealers are receiving an added boost this month with the third generation Mondeo now on sale.
While the diversification caused by niche products means the upper-medium sector is no longer the mass market it was when the first Mondeo turned the sector on its head back in 1993, it is still an important battleground for the volume players.
Even in run-out the outgoing model sold around 22,000 units this year – more than some brands manage in a full year.
Although the Mondeo has served the brand well in both fleet and retail sales, the market has moved on and Ford sells family-sized alternatives in the shape of the C-Max, S-Max and Galaxy.
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