5 Marketing Lessons From Disruptive Valentine’s Day Campaigns

Wisethero

English - February 12, 2021 14:30 - 6 minutes - 2.36 MB
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Marketers will plan their Christmas campaigns months and months in advance, frantically working on stunts a few weeks after the rush of Black Friday.

Yet, there is no rest for the wicked (as they say) are they have to fully immerse themselves in subsequent New Years' campaigns.

Just like that, January is over, and most marketers make a staggering realisation: Valentine’s Day is around the corner and a few heart-shaped graphics are not going to cut it.

According to Snapchat, nearly 7 in 10 Snapchatters around the world plan to celebrate Valentine’s Day this year, and 63% plan on making Snapchat a part of the celebration.

For those celebrating, 82% will spend the day connecting with the most important people in their lives: their current partner (40% in the US and 38% in the UK and Norway), family (24% in Mexico and 20% in the US and Germany), and best friends (32% in Indonesia and 23% in Mexico).

How can you then make your brand part of the conversation? This year, more than ever, consumers are not looking to be patronized.