William Ammerman – The Invisible Brand
Secrets of Success
English - October 03, 2019 15:37 - 28 minutes - 25.7 MB - ★★★★★ - 4 ratingsNews Business Careers Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Kris Ostergaard – Transforming Legacy Organizations
Next Episode: Bill Treasurer – Courage Goes To Work
Bill Horan talks with William Ammerman, author of THE INVISIBLE BRAND. William will discuss how artificial intelligence gives marketers a new type of influence, why consumers are unaware of digital marketing techniques, why power is now shifting from buyers to sellers, how a major department store knew a teenager was pregnant before the teenagers’ parents knew, and what the term "native marketing" means and how it can trick consumers.