Bill Horan talks with David R. Cook, author of HOW TO BE A GREAT SALESPERSON...BY MONDAY MORNING. David will discuss what the difference between selling and demonstrating is, what the 3 key ingredients of a successful salesperson are, how people decide to do, or not do, business with you in the first 7 seconds, how your attitude becomes your clients attitude, and why the letters WIIFM (What’s In It For Me) are so important.