Tripadvisor: how to lead a company for 22 years, with Founder and CEO Steve Kaufer

Secret Leaders with Dan Murray-Serter

English - April 19, 2022 06:00 - 1 hour - ★★★★★ - 20 ratings
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If you’ve been on holiday - if you’ve been anywhere you’ve Googled - you’ve probably used Tripadvisor. It’s just one of those names synonymous with the internet, and it’s not just because their SEO has been amazing - they’ve been going for 22 years.
Extraordinarily it’s had the same person leading it all this time - Steve Kaufer, who’s finally stepping down this year.
Tripadvisor has been through a variety of management changes along the way, which have forced Steve to adapt but he’s still here, although not for much longer. Find out why now’s the time he’s leaving.
We talk about:

The unlikely birth of Tripadvisor

The difference between hindsight and wisdom

How to handle a business which loses 90% of its revenue

The most renewed thing on Tripadvisor

How to manage change in company ownership

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Extraordinarily it’s had the same person leading it all this time - Steve Kaufer, who’s finally stepping down this year.

Tripadvisor has been through a variety of management changes along the way, which have forced Steve to adapt but he’s still here, although not for much longer. Find out why now’s the time he’s leaving.

We talk about:

The unlikely birth of Tripadvisor
The difference between hindsight and wisdom
How to handle a business which loses 90% of its revenue
The most renewed thing on Tripadvisor
How to manage change in company ownership