MedMen: what went wrong at the cannabis industry’s first unicorn, with Founder and former CEO Adam Bierman

Secret Leaders with Dan Murray-Serter

English - March 01, 2022 08:11 - 55 minutes - ★★★★★ - 20 ratings
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Look, we’re going to tell you straight - this is a blinding episode - and that’s because we’re talking to a man who is unflinchingly honest about his Founder experience.
On the outside it looked like Adam Bierman had it all. He was the Co-Founder and CEO of MedMen, a cult phenomenon and the world’s first cannabis unicorn. They were seen as the Apple of weed and they looked unstoppable.
But in 2019, a year after hitting its all time high on the Canadian stock market, the company had lost 95% of its value. Adam’s personal wealth was also up in smoke because he hadn’t listened to his advisors - instead of diversifying his assets, he’d bought even more MedMen stock. And then came the lawsuits.
Adam is no longer with the company and was in a reflective mood when he sat down with Dan.
So what on earth happened? Why did he leave the company? And what has he learnt from all of this?
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Look, we’re going to tell you straight - this is a blinding episode - and that’s because we’re talking to a man who is unflinchingly honest about his Founder experience.

On the outside it looked like Adam Bierman had it all. He was the Co-Founder and CEO of MedMen, a cult phenomenon and the world’s first cannabis unicorn. They were seen as the Apple of weed and they looked unstoppable.

But in 2019, a year after hitting its all time high on the Canadian stock market, the company had lost 95% of its value. Adam’s personal wealth was also up in smoke because he hadn’t listened to his advisors - instead of diversifying his assets, he’d bought even more MedMen stock. And then came the lawsuits.

Adam is no longer with the company and was in a reflective mood when he sat down with Dan.

So what on earth happened? Why did he leave the company? And what has he learnt from all of this?