Little Moons: how to become an overnight success - in 12 years, with Co-Founder Vivien Wong

Secret Leaders with Dan Murray-Serter

English - August 09, 2022 06:00 - 48 minutes - ★★★★★ - 20 ratings
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Previous Episode: How I failed: Launching a website no one visited with Founder Chris Donnelly

Next Episode: Octopus Energy: how to run a massive company with no HR function, with Founder and CEO Greg Jackson

Going viral is something many businesses would kill for but having to scale up your business to meet rocketing demand is not easy.
Little Moons makes mochi ice cream, a type of Japanese rice cake with an ice cream filling. Vivien Wong co-founded the business with her brother in 2010 after spending two years developing the product with her father in her parents' bakery. Over the next decade the company grew steadily and surely, until the company went viral on TikTok during the pandemic and sales suddenly rocketed. However, after being hit by supply chain woes and Brexit, they had hardly any stock left to meet the demand.
Listen to find out how they got through it and grew their revenue from 7 to 27 million in just two years.
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Going viral is something many businesses would kill for but having to scale up your business to meet rocketing demand is not easy.

Little Moons makes mochi ice cream, a type of Japanese rice cake with an ice cream filling. Vivien Wong co-founded the business with her brother in 2010 after spending two years developing the product with her father in her parents' bakery. Over the next decade the company grew steadily and surely, until the company went viral on TikTok during the pandemic and sales suddenly rocketed. However, after being hit by supply chain woes and Brexit, they had hardly any stock left to meet the demand.

Listen to find out how they got through it and grew their revenue from 7 to 27 million in just two years.