How I failed: short-form video platform that got crushed by TikTok, with Jess Butcher MBE

Secret Leaders with Dan Murray-Serter

English - June 23, 2022 06:00 - 13 minutes - ★★★★★ - 20 ratings
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Previous Episode: (Bitesize) How I failed: the non-alcoholic drink which got pulled from the shelves, with Richard Clark, Founder of Drynks

Next Episode: What3Words: Why an injury can be the best thing to happen to you, with Co-Founder & CEO Chris Sheldrick

Ok, ok - it’s not all about your name or your competitors - but Jess Butcher was kicking herself when she came across TikTok shortly after launching Tick.Done. with her Co-Founders in 2018.
Tick.Done. was also a short form video platform which made things confusing. Jess’s friends regularly congratulated her on her success, only for Jess to admit that TikTok, the thing they were hearing about everywhere, wasn’t her business. And pretty quickly it was the end for them.
Jess is a legend - you just want to talk to her - and she’s a top entrepreneur. But this is her failure story. Find out what happened and what she learnt from it.

Feedback:

[email protected]

Sponsor links:
yotpo.com

Ok, ok - it’s not all about your name or your competitors - but Jess Butcher was kicking herself when she came across TikTok shortly after launching Tick.Done. with her Co-Founders in 2018.

Tick.Done. was also a short form video platform which made things confusing. Jess’s friends regularly congratulated her on her success, only for Jess to admit that TikTok, the thing they were hearing about everywhere, wasn’t her business. And pretty quickly it was the end for them.

Jess is a legend - you just want to talk to her - and she’s a top entrepreneur. But this is her failure story. Find out what happened and what she learnt from it.

Feedback:

[email protected]

Sponsor links:

yotpo.com