Secret Leaders with Dan Murray-Serter artwork

How I failed: “I didn’t actually believe in the business, I just wanted to work for myself”, with Founder Amelia Sordell

Secret Leaders with Dan Murray-Serter

English - July 14, 2022 06:00 - 13 minutes - ★★★★★ - 20 ratings
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Previous Episode: Dan Murray-Serter, Chapter 3: ‘I’d decided life was meaningless’ - my battle with bulimia, anxiety, depression and insomnia
Next Episode: The man who predicted the rise of the influencer, with Gleam Futures Founder Dom Smales

Today, Amelia Sordell runs a booming personal branding agency called Klowt, but back in 2015, aged 21, she had just founded Eitherside, a fashion brand for women who wanted to dress up for a night out - but without the luxury price tag. 
Only eight months after starting the company, Amelia was faced with taking out a loan she would have to personally guarantee, or shutting it down. She chose the latter. 
Listen to find out what went wrong, and how she finally overcame that failure after nearly ten years.  
...
We'd love your feedback:

[email protected] 

Check out Yotpo, our exclusive sponsor - to grow your ecommerce business:
yotpo.com/secret

Today, Amelia Sordell runs a booming personal branding agency called Klowt, but back in 2015, aged 21, she had just founded Eitherside, a fashion brand for women who wanted to dress up for a night out - but without the luxury price tag. 

Only eight months after starting the company, Amelia was faced with taking out a loan she would have to personally guarantee, or shutting it down. She chose the latter. 

Listen to find out what went wrong, and how she finally overcame that failure after nearly ten years.  

...

We'd love your feedback:


[email protected] 


Check out Yotpo, our exclusive sponsor - to grow your ecommerce business:

yotpo.com/secret