There's a lot of talk about being an 'influencer' these days but what does true influence really mean?

We brought in the man who wrote the book about it, Bob Burg, who co-authored the Go Giver book series, including Go Giver Influencer with John David Mann.

The original in the series, The Go Giver, sold more than a million copies so... Bob is certainly onto something.

In this episode we discuss how to have genuine influence without being manipulative and the ONE question that can diffuse any confusion in a situation.

To connect with Bob, book him or take part in one of his courses, visit https://burg.com/

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