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Selling Pepsi & Netflix AutoPlay Psychology
Searching For SaaS
English - December 21, 2022 05:00 - 28 minutes - 17.2 MB - ★★★★★ - 3 ratingsEntrepreneurship Business Technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: EP64: Josh Kickstarts a Repositioning Exercise
Next Episode: Vitamins vs Painkillers: Josh says neither!
This week we talk about selling brown sugar water and why netflix would want you to watch more tv.
Have you seen the Pepsi Where's my Jet documentary on netflix? They've got some interesting marketing strategies that we get into today on the show. Who knew that selling carbonated water could require next-level marketing?
We've all hit that feature on netflix that auto-plays the next episode in the show. Why would netflix do that? It costs them more bandwidth, people go through shows faster, people aren't re-enforced to ask for more. What's going on here? Nate and Josh have some ideas.
Want to hang out online? Come find us at @natebosscher and @jlogic on Twitter