Search with Candour - SEO podcast artwork

Being a digital marketing generalist in 2023 with Tom Marriott

Search with Candour - SEO podcast

English - January 16, 2023 05:00 - 57 minutes - 79.5 MB - ★★★★ - 3 ratings
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Previous Episode: ChatGPT coming to Bing Search, a new Bingbot and Google to introduce chatbot for healthcare queries
Next Episode: The importance of cultural understanding in SEO with Sarah Presch

On this episode of Search With Candour, Jack Chambers-Ward is joined by Tom Marriott, Digital Marketing Director at Ina4 and also known as The SEO Punk.


Tom joins Jack to discuss something they have in common, working in SEO, and the digital marketing industry as a whole, as a generalist.

What does it mean to be a generalist in digital marketing?
Why does it seem like there are fewer generalists now than ever before?
What is the most effective role for a generalist in an agency?

For all the links, transcript and show notes go to search.withcandour.co.uk

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