Building Brand Equity with Digital Storytelling | Jaime Cohen
Screw the Naysayers
English - October 22, 2018 11:54 - 44 minutes - 102 MB - ★★★★★ - 37 ratingsEntrepreneurship Business Careers business entrepreneurship entrepreneur marketing leadership finance interview health productivity entrepreneurs Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Self-Awareness For The Brave New World | Mark Metry
Jaime Cohen is the Founder and Branding Strategist at Jaimbalaya, where she has helped hundreds of clients find their tribe and build brand equity through digital storytelling. Jaime’s diverse background includes stints as a salsa dancer, comedian, Spanish interpreter, and a dill pickle booth attendant. She stresses the importance of getting all of the ingredients in your story right, just like the perfect recipe for jambalaya.
In this episode, Jaime drops truth bombs about topics such as the importance of brand consistency, how being diagnosed with arthritis at the age of ten has shaped her life, her approach to digital storytelling, and shares with us her thoughts on the importance of engaging with empathy.