Scratch Entrepreneur
56 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 16 ratingsStarting a new business from scratch is an adventure. On the Scratch Entrepreneur podcast we dig deep into the systems, secrets, and stories of remarkable people who dropped everything to start a healthy profitable business.
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Episodes
Guiding Principles of Switchyard Brewing Company
December 16, 2019 12:00 - 49 minutes - 68.4 MBKurtis Cummings founded Switchyard Brewing Company in his garage and then spent 7 years developing the business plan before opening his doors. In this episode, he breaks down the 8 guiding principles that he developed to get there. We're glad you joined us! Topics covered include: Starting the business (5:00) Serving great beer (16:00) Creating a great place to hang out (20:30) Open book management (26:00) A great place to work (37:00) A place to learn (41:00) Giving bac...
Chuck Surack on Online Retail
March 22, 2019 11:30 - 58 minutes - 81.1 MBChuck Surack founded Sweetwater Sound in his VW Bus. Now he's closing in on a billion dollars annual revenue. Topics discussed include: Resources (5:00) Getting started in a VW Bus (12:30) Old tech vs new tech (16:00) Advantages and disadvantages of audio tech (18:45) How the Kurzweil K250 changed everything (20:00) Customer service and sales training (29:00) Trends in audio (33:00) The NAMM Show (35:30) The Amazon threat? (37:45) Acquiring businesses (46:00) Where’s S...
Dhar Mann on the Power of Influencer Marketing
March 08, 2019 12:00 - 48 minutes - 45.2 MBDhar Mann grew LiveGlam from a small business to a booming multimillion dollar success through influencer marketing. Topics: Resources (5:30) Origins (8:45) Growth (15:00) Dhar’s mantra (19:50) Which ideas to pursue (21:00) Learning from failure (24:30) Influencer marketing (32:45) Influencer responsibilities (39:20) How to become an influencer (42:00) Dhar's 5 year plan (45:45) Mentions: Gary Vaynerchuk Measure What Matters Project Management Tool - Monday ...
Pat East - 5 Steps to a Healthy Profitable Business
February 20, 2019 12:30 - 1 hour - 55.4 MBPat East, founder of Hanapin Marketing and director of The Dimension Mill, knows the five things it takes to create a healthy profitable business. Do you? Hit play to find out. Mentions: The Tim Ferris Show The 4-Hour Work Week Breakthrough Strategy Siri QuickBooks Digital Marketing Blog Hero Conference Showers Brothers Furniture Factory StoryBrand Clayton Christianson Special thanks to Pat East for sharing his story with us Contributors: Host - Jeremy Goodric...
Abby Gitlitz - Don't Play With Glass
February 06, 2019 12:30 - 50 minutes - 46.4 MBYou’ve been warned since you were small not to play with glass. It’s sharp, it’s fragile, and you’ll get hurt if it breaks. Abby Gitlitz, founder of The Bloomington Creative Glass Center (BCGC), agrees. You’ll get hurt if it breaks, and you can count on it breaking if you blow glass. You’ll get burnt too. But it won’t be a big hurt, and you’ll learn to make art using the medium you’ve been scared of since before you can remember. Hit play if you want to hear about: magical realism apoca...
Pete Yonkman - Walking Billboard for Cook Medical
January 23, 2019 12:30 - 52 minutes - 73.5 MBMedical conversations are usually one of two things: confusing, bad news (or both). Join me and Pete Yonkman as we talk medical equipment shop in a way you, your five year old, or your great grandmother would understand. Learn how medical devices changed the face of healthcare forever, how Bill and Gayle Cook went on the entrepreneurial venture of a lifetime, and how Cook President Pete Yonkman once kidnapped a scooter. Along the way, you’ll gain insight into how to create a positive c...
Matt Ellenwood - How to Turn Problems into Opportunities
January 16, 2019 12:30 - 53 minutes - 74.3 MBHave you ever met someone who had their whole life figured out before they’d learned how to tie their shoes? Most of us have no idea what we want to be when we grow up. Or we think we do, but with age and gray hairs realize pro baseball probably isn’t going to happen... Others stumble purely by chance into dream careers, never looking back. Enter Matt Ellenwood of Matte Black Architecture. Join us as he begins his professional journey in the sixth grade on Career Day. Follow him ...
Margaret Fette – How to build a business based on sewing
January 08, 2019 09:30 - 51 minutes - 71.6 MBWe all dream of taking the thing we love to do and growing it into a healthy profitable business. Well our guest today has done just that. Since she was a little girl sewing was a curiosity, then a pastime, then a college major, and then a career. Now Margaret is the owner of a sewing and tailoring shop called The Tailored Fit. In this episode she shares about working on Broadway, how to pick the right sewing machine, and what it takes to build a business from scratch. We're glad you j...
Crossroads: Ownership Conversations with Chris Chasteen of Content Cucumber and Silicone Depot
January 01, 2019 09:30 - 42 minutes - 59.5 MBToday’s show is the fourth in our series of on-air coaching sessions between veteran executive coach David Quick and an entrepreneur who sits at a crossroads. A big decision point in his or her business. Our guest today has built a painless way for your business to share your expertise with the world. His team includes rock star writers, street-wise marketing gurus, and analytics obsessed techies. When you put that all together, Content Cucumber has created a one stop shop for building ...
Reflections & Projections with Jeremy
December 26, 2018 15:33 - 25 minutes - 23.8 MBJeremy walks you through his thoughts on reflecting and projecting for the coming year. He address the year that was and new things that are coming up.
Jay Baer – How to explode your word of mouth marketing with Talk Triggers
November 27, 2018 09:30 - 52 minutes - 73.1 MBWhen McKenzie and I started Shine Insurance I had very little knowledge of how to run a business and even less about how to sell something. I had been a teacher for 13 years. People brought their kids to my classroom and if I boomed, the immediate consequences were limited. I also knew that people don’t particularly like insurance and insurance agents, maybe next to used car guys, are the basic definition of slimy sales people. We knew we where setting out to change that perception to ...
The Price of A Good Laugh with Mat Alano Martin
November 15, 2018 09:30 - 49 minutes - 68.9 MBThe great thing about entrepreneurs is that they come in all categories. On almost any topic you could name business owners across the entire scale. Lets start with money – Jeff Bezos is a pretty rich dude and on the other end, a homeless person on a street corner is doing the best they can with the cards they were dealt When it comes to personality, Bill Gates and Mark Zuckerberg are total introverts while Joe Rogan & The Dwayne Johnson could probably talk to a fish for 8 hours. Ther...
Adjusting Medicine with Dr Karin Drummond
November 08, 2018 09:30 - 50 minutes - 70.6 MBThere is no one value more important to running a healthy profitable business than being yourself. Maybe that wasn’t true 50 years ago, maybe molding to the established norms was how you succeeded. But not today. Today, authenticity is everything. You don’t have to be polished or perfect, but you do have to be real. Don’t get me wrong, if being yourself means wearing pajamas out into public and you’re the CEO of a high-end fashion company you may not stay CEO for long. But, you may b...
Crossroads: Why Stop @ $4,000,000 with Mike Wesner of Enrollment Fuel
November 01, 2018 08:30 - 42 minutes - 58.9 MBToday’s Hosts: Jeremy Goodrich – Owner of Shine Insurance Agency David Quick – Business Coach at Helping Bulls Thrive in China Shops The Crossroads episodes of Scratch Entrepreneur are all about solving a specific point of growth for our guest. David and Jeremy ask thoughtful questions for the first half of the show. Their goal is to get at the heart of the factors that affect this point of growth. The second half of the show is all about solutions. David will offer three next step...
Get Local with BTown LowDown
October 23, 2018 08:30 - 55 minutes - 76.5 MBThe best towns, just like the best businesses, have a story. There’s a simple reason why. Because every single one of us is wired to connect with a great story. We connect with the characters, love their simple flaws that remind us of our own, yell at the bad guys in a way we probably couldn’t in real life, and use the story to analyze our own perspectives on the world, how we would have done it, how we would have become the hero…or the villain. Our guest today has actually built the ...
Crossroads: Budgeting for Your Launch with Ellie Symes
October 16, 2018 08:30 - 52 minutes - 72.5 MBWhile I don’t have a traditional tech start up, I have a kind of love love relationship with the tech world. Maybe it’s because Tech is the new American Dream. To have an idea that solves a pain point in the world, build a model, have a bunch of tech stuff happen, and voula, you’re a millionaire. One version or another of this story, the story of a magically different life than you have right now, has captured the American imagination from it’s infancy. The very act of immigrating, sailin...
Tim Alison says Screw the Naysayers
October 10, 2018 11:30 - 52 minutes - 49 MBI think about my business probably 70% of my waking hours. I’m, not 100% proud of that actually. There’s certainly mental space that needs to be freed for more about family, and fun, and nature, and playing tennis, and riding my bike. But I obsess about the details, the upcoming decisions, internal systems, the right ways to market, do we have enough clients, do we have too many, are they the right clients,on and on. Thinking about your business is a good thing but cycling on it isn’t. ...
Be Golden is Empowering Women
October 01, 2018 11:30 - 34 minutes - 47.7 MBWe talk a lot on this podcast about building tribes, groups of customers that love your product, love your company, and feel like they are a part of something special because, well, they are. The tribal metaphor has always worked in my mind for two primary reasons. If you have a community of raving fans then you must be doing something right It’s very easy to tell whether you actually have a tribe or not. Our guest today is a part of a movement, a tribe that is made up of a communit...
Selling Cities with Mike McAfee
September 25, 2018 11:30 - 50 minutes - 70.8 MBAll of us have aspirations. From Elan Musk, who wants to dig tunnels and colonize Mars, to a homeless kid sitting in school and trying to look normal. We all have aspirations. The cool thing about being human is that there are as many visions of a better future as there are people. Everyone’s is different. And even though there are around 7 Billion different sets of aspirations, none of them are wrong. Different than what your parents wanted, maybe. Misguided, at least 40% of the time...
State of the Pod
September 18, 2018 12:00 - 39 minutes - 56.6 MBIt's time to get reflective. This episode is all about when Scratch Entrepreneur is at and where we're headed. Jeremy talks why this podcast exists, how we do what we do, where we're at, and what's next. Here's a breakdown: Last Week: How to get your first 200 customers with Jonathan Grzybowski (2:32) Next Week: Mike McAfee – Director of the NFP Visit Bloomington This week on Patreon: Jeremy’s StoryCorp interview with McKenzie Overview of the conversation: Sect...
How to Get Your First 200 Customers with Penji co-founder; Johnathan Grzybowski
September 12, 2018 11:30 - 37 minutes - 52.9 MBStanding on the edge of a new venture as a budding entrepreneur is equally exhilarating and bone chilling. To truly do this you have to strap into the harness of friends and family that believe in you, lean out over the abyss that is no longer having a salary or benefits, and jump. Think about the moment you did that. What job did you leave? Have long did it take before you felt confident that you’d be able to pay the next mortgage payment? Those first years are hard and tons of people ...
Crossroads - Scaling Your Business
September 04, 2018 11:30 - 46 minutes - 65.1 MBToday's episode starts a new series of one air coaching session between business owners and executive coach David Quick. We start with ourselves, Jeremy & McKenzie Goodrich owners of Shine Insurance. Our crossroads is How Do We Strategically Scale? The Crossroads episodes of Scratch Entrepreneur are all about solving a specific point of growth for our guest. David and Jeremy ask thoughtful questions for the first half of the show. Their goal is to get at the heart of the factors that...
The Perfect Iteration of You with Simone & Malcolm Collins
August 28, 2018 11:30 - 33 minutes - 47 MBSimone & Malcolm Collins are venture capitalists, marketing gurus, entrepreneurs, and authors. They're on a personal and professional journey towards the perfect iteration of themselves. We talk about that, their opinion about where most start up pitches go wrong, and why they feel Latin America is poised for big wins. We’re glad you joined us. Episode topics include: How Malcolm proposed (1:50) Build a business in developing countries (7:45) Presenting your business to investors ...
Property Investor Extraordinaire Whitney Nicely
August 21, 2018 11:30 - 32 minutes - 45.5 MBEvery entrepreneur who’s every read a business book has heard you need to exude confidence, never give up, work hard, use this magical system that some dude with a shabby website invented and will happily share with you for $1997. Everyone wants to tell you how it works. But what they’re usually telling you is simply how it worked for them. Owning a business isn’t magic. It’s collecting the right ideas, setting the right system, your system, and putting yourself in as many right places a...
Real Estate Rock Star Donald Griffin
August 14, 2018 11:30 - 45 minutes - 63.9 MBHave you ever bought a house? I remember the first time I did. It was a really beat up old bungalow with great old bones. I fell in love immediately even though I probably shouldn’t have. The one thing I didn’t do, that I really should have, is hire a realtor. They probably would have noted that the basement was leaky and flooded every time it rained, or that the bathroom was actually just an old back porch with a shower plopped in it, or that we were paying way too much for the work we were...
David Quick is Helping Bulls Thrive in China Shops
July 18, 2018 11:00 - 53 minutes - 74 MBThere are a lot of terms that could define entrepreneurship: Risky, busy, confusing, overwhelming, fun, inspiring, and on and on. Starting and growing your own business is one of the most challenging adventures a person can go on. But there’s another word used a lot to describe owning a business and that’s lonely. So many entrepreneurs describe moments of isolation. Maybe it’s physical isolation, especially early on but more often, the isolation is mental. The buck stops with you. And th...
Gather Shoppe Brings Artists Together
July 03, 2018 11:00 - 47 minutes - 44.5 MBOur guest today is a hero in the Bloomington, Indiana community of artists. Armored with her hand crafted leather notebooks, she started by venturing out and attempting to make a living as an artist. As so many heroes do, she experienced perils, hardship, and moments of doubt. Then she realized that she should band together a collaborative community of artists. Ultimately, she started a brick and mortar store bringing together all of their work into one location. Talia Halliday owner ...
Josh Smith Talks Clutch Fabrication
June 05, 2018 11:30 - 35 minutes - 50.2 MBIf you own a business, it reflects you, whether you mean for it to or not. Every system, every product, every experience, has you embedded in it. Any business owner that isn’t comfortable with that should run for the hills. The “owning a business is like having a child” metaphor may be over used but there is, of course, some truth to it. The things we build reflect us. But building a healthy profitable business evolves quickly beyond the parenting metaphor. The thing about parenting ...
The Story of Green Funeral Pioneer Esmerelda Kent
May 22, 2018 11:00 - 56 minutes - 78.2 MBThere are some jobs it seems like no one would ever want. Who wants to pump a septic tank, why on earth would you ever work in a restaurant dish tank, who in the world would ever deal with dead people? Us humans are infatuated with rationalizing our place in the world by comparing it with those who have it worse. But the concept of “those who have it worse” may just be an invention, a tool to help us look in the mirror and make sense of it all. Yes, of course there are people who truly...
Armin Vit & Bryony Gomez-Palacio are Under Consideration
May 08, 2018 11:00 - 38 minutes - 54 MBToday’s guests are world renowned in the field of Graphic Design. They’ve worked for some of the biggest design agencies, advised some of the best companies, studied under legends in their field, spoken in front of huge audiences, and built a following of other graphic designers. They themselves have now become a powerhouse couple in their field. Armin Vit & Bryony Gomez-Palacio, owners of the graphic design firm Under Consideration, share their story. We’re glad you joined us. Here'...
Writer & Director Paul Shoulberg
April 24, 2018 12:00 - 43 minutes - 60.8 MBThere are jobs you simply do, that’s what most of us have, and there are creative passions that turn out to make you a few bucks, which very few are lucky enough to succeed at. One way to gauge the difference is the perception of children. If, as a child you heard of an occupation and immediately felt you would rather eat raw spinach with no ranch dressing while sitting in the adult church service for 10 hours, this is likely a job you do. If, as a child, you fantasized about doing that...
The Uptown Cafe – Michael Cassady’s 40 year Painting
April 10, 2018 00:58 - 43 minutes - 60.1 MBThere are some businesses that are integral in the fabric and story of a community. Think about the town you live in. If someone asks, "What are some things I HAVE to do when I visit?" you immediately think of them. Maybe the dive bar in that back alley, an ice cream shop that has handmade old-fashioned vanilla but you have to specifically ask for it, a barber shop that only does high fades, a music venue where every good band played before they got famous. "But where should I eat whe...
Secretly Canadian
March 25, 2018 21:44 - 36 minutes - 34.6 MBMany of our favorite businesses were built out of someone loving something and then figuring out how to make it better. Yvon Chouinard created Patagonia because he loved rock climbing, hiking, and being outdoors. Everything else stemmed from that. Ben & Jerry loved ice cream, Jake Carpenter of Burton snowboards just wanted to find the perfect ride. There are lots of reasons for someone to start a business but loving something and then working to make it better is one of the most fulfilli...
Rock Paper Scissors: Telling Your Brand Story to The World
March 12, 2018 12:00 - 43 minutes - 40.5 MBUs humans, we have all these labels for people, right. Us humans, we have all these labels for people, right. Some are mean like calling someone a nerd or a moron. Some are self-applied like goth or grunge. Some clearly state a specific spiritual philosophy like Christian or Pagan. Some are about ancestry, others skin color, still others define the generation you were born. We use these words as a way to categorize traits or behaviors and all of it is a way for our brains to create bou...
Loren Wood Builders
February 27, 2018 12:20 - 45 minutes - 41.5 MBOur guest today builds houses. Really beautiful houses Hardwood floors with deep velvety purple finishes, huge windows full of afternoon sun. Each home is unique and, like any good builder, his finished pieces have a stunning signature to them. Loren Wood and his team of builders drop their heart and soul into every new build. They pour foundations, frame walls, run electrical, pop about a trillion nails into all of it, and finally when it’s all done, they take some pretty pictures, ope...
BeeCorp: Saving Honey One Queen Bee at a TIme
February 11, 2018 19:47 - 32 minutes - 45.5 MBOur guest today has perhaps one of the smartest solutions to a specific problem that's plagued beekeepers for centuries. Her and the Beecorp team are taking on some of the key issues around a dying community of animals that we actually really need. Ellie Symes shares her story, how BeeCorp is solving key issues for beekeepers, and what she's learned from being a CEO. We're glad you joined us. Early Memories of Entrepreneurship While Ellie never really saw herself as growing up to b...
The Story of Lil Bub’s Dad Mike
January 29, 2018 03:27 - 38 minutes - 36 MBHave you ever dreamed of going viral, schmoozing with the stars, swimming in piles of virtual likes and shares, retweets and smiley faces? I mean who doesn’t want fan mail, right? Our guest today is fortunate enough to have experienced all of that but here’s the thing, he wasn’t really dreaming of it. In fact, as it turns out, most people who go viral weren’t. Generally they are living life like the rest of us, chasing passions, making ends meet, and then one day this one part of their ...
The Inkwell
January 23, 2018 01:37 - 22 minutes - 22 MBDo you love the town you live in or do you long to move somewhere else? Have you ever thought about why you feel whatever way you do? I’ve been thinking about that a lot lately. I’ve lived in Bloomington Indiana for most of the last 25 years and the more people I meet, the more stories build the thread of this town in my mind, the deeper connection I have with this place. I’ve always seen Bloomington as an oasis. The college town in beautiful southern Indiana. People of all colors...
DeveloperTown with Michael Kelly
January 07, 2018 21:40 - 46 minutes - 43.4 MBHave you ever had a good idea? One that was so obvious, so helpful, so ingenious that you couldn’t believe it didn’t already exist? You searched the web and couldn’t find anytime about it, you researched the patent list and it just wasn’t there. You sat in a darkroom late at night thinking “what is my next step?”. Well, if you idea has anything to do with technology, your first call might be to today’s guest Mike Kelly at DeveloperTown. Along with taking tech ideas from infancy to lauch,...
Cheddar & Sproutbox with Mike Trotzke
December 17, 2017 14:41 - 50 minutes - 69.7 MBSo you’ve got a million dollars that your looking to invest right? It’s just sitting around in your side table or stuffed into the cushions on your couch but you know it should be invested somewhere so it can grow into two or three million. You could invest in the stock market or real estate but that sounds so boring. You want to invest in ideas, great ideas, and help them grow into a multi-billion dollar company like Amazon or Google. If that’s your scenario, our guest today is the ri...
Hugs, Quarters & Baked Goods (MCHA)
December 05, 2017 13:00 - 43 minutes - 41.2 MBWe’ve all seen those sad animal commercials, right? Underserved, scrawny, abused pups that need your help. On this episode, we sit down with someone who decided to address the problem head on. Not by donating a few bucks but by dedicating her life’s work to serving these animals. Who is this superhero to destitute animals? It’s the director of Monroe County Humane Association, Rebecca Warren. Rebecca tells the story of how she took a misguided voucher program and converted it into a ...
One World Enterprises (Lennies, Pizza X, BBC, & More)
November 19, 2017 17:27 - 47 minutes - 44.7 MBOn today’s show we chat with small business icon Jeff Mease who took the work ethic he learned from an early age and built a pizza shop that sprouted a restaurant which naturally needed a brewery. Once all of that was humming, he created a community commissary where other small food businesses could start just like he did. After over 30 years of growth, Jeff now steers a ten million dollar per year organization and the new ideas just keep coming. Here’s an overview: What early ...
RCV Roofing
October 22, 2017 17:26 - 28 minutes - 25.8 MBToday we chat with RCV Roofing owner Jay Nelson about all things roofing. Learn how he grew from zero to one of the largest midwestern roofing contractors in less than 5 years. We’ll talk bad roofs, the tension between roofers and insurance companies, how to pick a good roofer, and more. We’re glad you joined us.
7 Steps to Marketing Nirvana
October 08, 2017 19:11 - 33 minutes - 30.5 MBOn today's show, Jeremy sits down with the owner of Felt Creative Agency and Marketing Guru AJ O’Reilly. We’ll lay out the 7 specific steps to the perfect marketing approach. Get these steps right and the biggest issue your business will have is how to keep up.
Bloom Magazine
September 16, 2017 01:39 - 26 minutes - 24.6 MBOn today’s episode of Scratch Entrepreneur we explore a real life example of someone who left his perfect apartment in lower Manhattan, a swanky job as a magazine fixer, a high rise office overlooking Times Square and moved to a small midwestern town with no real plan. What came next was the birth of a New York quality magazine on a college town budget. We’ll dig deep into the story of Bloom Magazine with its founder, publisher and editor Malcolm Abrams
Wehrloom Honey
July 19, 2017 23:01 - 28 minutes - 26 MBOn today’s episode of Scratch entrepreneur, how Jessica & Aaron Wehr, owners of Wehrloom Honey, took a Christmas present and turned it into a booming agricultural business. We’re glad you joined us.
Upland Brewing Co
June 16, 2017 02:27 - 38 minutes - 35.7 MBOn today’s show how Doug Dayhoff and the Upland team grew a small town brewery and pub into a multimillion dollar business known internationally for their lineup of traditional craft beers and their innovation around brewing wood aged sour beers. We’re glad you joined us.
Tribeswell
May 13, 2017 17:22 - 37 minutes - 34.5 MBWhat does it mean to create content to build your brand? On today’s episode Colin Clark, owner of Tribeswell, and Jeremy dig deep into our of their favorite topics: Authentic Content Marketing Creating great content (videos, blog posts, podcasts, etc) is far from new, people have been doing it for decades. But it becoming a more and more central strategy to every business who's mission is to build community and create a loyal following. It's a super fun super real way to present yourself to ...
Ugo Bar
February 16, 2017 03:49 - 28 minutes - 26.6 MB“Where will Ugo Today?” On today’s episode an incredible look into one of Bloomington Indiana’s rising food star’s Rebecca Walters. Rebecca is an entrepreneur who truly took an idea and built it into a healthy profitable business. Her idea solved a problem she had. She was hungry. She needed healthy food that was mobile but had the nutritional value to support her as a college athlete. So she created a product, grew it into a side business, and then dove in head first.
Transformation Coach Adam Schaeuble
December 04, 2016 23:26 - 36 minutes - 33.1 MBHave you ever just felt stuck, like your life or your business isn’t where you want it to be? Meet transformation coach Adam Schaeuble.