How to create purpose-driven branding with David Aaker of Prophet

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In this week's episode, DuBose talks to David Aaker, Vice Chairman at Prophet. David is a legend in this field, and he shares his knowledge on creating a strong brand purpose for your company, no matter what you offer. Can all brands have a social purpose? Does work across different sectors and where do you even start looking for what fits your brand?

To find out more and to connect with David Aaker, follow the links below:

LinkedIn: https://www.linkedin.com/in/davidaaker/

Twitter: https://twitter.com/DavidAaker

Facebook: https://www.facebook.com/AakerOnBrands

Hashtag: #AakeronBrands

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Hanna Samuelson and hosted by DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find DuBose on LinkedIn and tweet him @dubosecole.

Say hi at [email protected], we’d love to hear from you.

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he’s joined by Bryant Garvin of Ozlo Sleep in this episode. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.