In this episode Seb chats with Rivet Games' commercial director, Games Jobs Live head honcho and SGN bestie Colin Macdonald about the advantages of serving a niche audience and the importance of app store search optimisation. Colin also talks about how the industry has changed over the course of his career and reveals how he once succesfully used Brexit to market a game while working at Channel 4.


If you've have any feedback or questions, leave a comment below or send us an email. You can also get in touch with the show via the hashtage #SGNpod​ on Twitter or message us directly @ScottishGames.


Links:

Colin on Twitter: https://twitter.com/scottishcolin
Rivet Games: https://www.rivet-games.com/

Music from Uppbeat (free for Creators!):

https://uppbeat.io/t/danijel-zambo/kindness

License code: PQTTVBC9YOWGLEV3

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