The Evolution of Nike's Ambidextrous Growth Strategy
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English - March 25, 2021 18:00 - 59 minutes - 41 MB - ★★★★★ - 4 ratingsNon-Profit Business Marketing business management strategy competitive strategy competitive intelligence Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In this SCIP IntelliCast episode, we talk to former Nike strategy & innovation executive Savi Sharma about how Nike's growth strategy evolved during her time at the firm. When she joined Nike in 2000, it was a $9B company with fewer than 10,000 employees. Fast forward to 2021, where Nike is now a $40 billion company with over 80,000 employees and it continues to grow every day.
Savi will share how she witnessed Nike exhibit ambidexterity, balancing incubating new business models with running profitable operations; and seeing business models that started as bolt-ons eventually becoming integrated as key competitive advantages.