Competitor Aware and Customer Obsessed
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English - June 24, 2021 12:00 - 53 minutes - 36.5 MB - ★★★★★ - 4 ratingsNon-Profit Business Marketing business management strategy competitive strategy competitive intelligence Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In this episode of SCIP IntelliCast, we sit down with Keith Pigues, CEO of Luminas Strategy, and four-time Chief Marketing Officer and growth leader from great organizations such as CEMEX, RR Donnelley, ADP, Honeywell and Ply Gem. Our conversation is all about Value Proposition:
To connect with Keith or learn more about Luminas Strategy, visit www.luminasstrategy.com. For training, best practices, and peer connections on competitive strategy & intelligence, connect with us at www.scip.org.