The Science of Change
20 episodes - English - Latest episode: almost 2 years ago -Behavior change is hard. Actively changing another person's behavior is even harder. But many companies have been able to crack that code. They're the companies who understand that people don't always — or maybe even rarely — act rationally.
The Science of Change is a podcast that seeks to demystify how businesses apply the psychology of decision-making. Each episode, host Kristen Berman, behavioral scientist and co-founder of Irrational labs, interviews visionary product or organizational leaders to find out how they’ve leveraged data to learn about both their customers’ and their employees’ behavior — and how they’ve managed to change it. Those insights, along with some of the latest research in their fields, will help us get to the bottom of our core psychologies.
So let's dig in and unlock the secrets behind The Science of Change.
The Science of Change podcast is presented by SetSail. Act on the moments to lead to a sale. Visit us at https://setsail.co (setsail.co) or on LinkedIn to learn more about the world’s number one revenue execution platform.
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Episodes
How Do Yelp Reviews Shape Our Choices?
May 31, 2022 11:00 - 38 minutes - 87.3 MBTrying something new is hard at the macro level. Yelp reviews reduce that uncertainty that comes with new things. But how do they help businesses achieve organic and meaningful reviews? In this episode, host Kristen Berman is joined by Akhil Kuduvalli Ramesh, VP of Consumer Product at Yelp. He explains why Yelp prefers quality over quantity when it comes to reviews and how your Yelp review creates community and helps new businesses. They also talk about high-frequency low-risk experience whi...
How Does Asana Make Us More Accountable?
May 17, 2022 11:00 - 38 minutes - 87.8 MBYou’ve probably heard of Asana or maybe you already use it in your workplace. In this episode, Paige Costello, Core Product Leader at Asana, joins the show to explain the features that help codify and amplify some of the key components that make work to actually work. We talk about interesting concepts such as deadline visibility, social loafing, long-term planning and authentic acts of recognition. Let's take a look at what work actually is and which are the most important (and sometimes hi...
How Does Affirm Get Us to Buy Now Pay Later?
April 19, 2022 11:00 - 48 minutes - 112 MBIn the last few years, buy now pay later has become the hottest development in the digital payment space. The flexibility of this type of models can bring many benefits for companies that know how to implement them, but the irrational decisions that can arise should also be part of a company's responsibility. In this episode, our host Kristen Berman talks with Nupur Kantamneni, responsible for Consumer Product, one of three product pillars at Affirm. We delve into the behavioral strategies t...
How Does Match Make Dating Easier?
April 05, 2022 11:00 - 41 minutes - 94.9 MBWhat are the most common mistakes people make looking for love online - and how do apps try to solve them? In this episode, host Kristen Berman talks with Jin Chua and Matt Gray, a pair of product leaders working at Match, one of the largest dating platforms in the US. They both share fundamental product design decisions to increase engagement between users, as well as the company’s philosophy on attraction and the hard work from their team of dating experts giving super useful insight. List...
How Did Lyft Change The Way We Ride?
March 22, 2022 11:00 - 48 minutes - 112 MBLet’s take a ride into some of the behavioral principles that made Lyft a trustworthy transportation solution for millions. In this episode, host Kristen Berman is joined by the almighty Kira Wampler. Kira has had a wildly incredible career launching and growing dozens of products. We talk about her time at Lyft: diving into the brand’s core philosophy of “treating better” and how rating systems and incentives took Lyft into a more human approach. We also discuss her current efforts at Redes...
How Does SetSail Drive Sales Productivity?
March 08, 2022 11:00 - 34 minutes - 78.2 MBBert Lui is Co-founder & CPO at SetSail, an AI-powered sales tracking, motivation, and empowerment solution. Not only have they changed the classic incentive system within sales organizations, they figured out how to drive the right behaviors within that incentive system in sales. We deep dive on the trade-offs between extrinsic and intrinsic motivations, how being charismatic affects your sales, the thin line between compliments and gratitude and the pros and cons of quotas. So let's get re...
How Does Airbnb Disrupt with Design?
March 01, 2022 11:00 - 45 minutes - 104 MBLetting a person into your home involves a careful evaluation process, but with the right behavioral principles, it can become a task that you can easily perform from your smartphone. In this episode, the talented Product Leader Jiaona Zhang shares the most significant lessons learned while being part of the Product Development team in Airbnb, such as the importance of progress trackers, real time feedback and host measurement beyond the guest reviews. Listen and learn how to build experienc...
How Does Netflix Get Us To Binge Watch?
February 22, 2022 11:00 - 44 minutes - 101 MBIt’s well known that Netflix has made history by revolutionizing the way we consume and interact with TV series and movies. This process has required considerable experimentation and result testing, leading to the invention of a past time we now know and love: binge-watching. In this episode, Gibson Biddle, one of the leaders who established the fundamentals for Netflix success joins the show to have an insightful conversation from what predicts our movie preferences to conversion rates of f...
Coming Next Week: The Science of Change Is Back
February 15, 2022 11:00 - 2 minutes - 4.75 MBNext week, behavioral scientist and co-founder of Irrational Labs Kristen Berman returns. This time, she’s sitting down with even more product pioneers and thought leaders from your favorite apps. You’ll hear conversations with guests like former Netflix product head Gibson Biddle as Kristen gets to the bottom of binge-watching. Listen to marketing powerhouse Kira Wampler breaking down how Lyft got us to ride in cars with strangers. VP of Webflow and former product leader at Airbnb explain...
Holiday Mini-sode: 3 Ways to Make Your New Year's Resolution Stick
December 28, 2021 04:00 - 5 minutes - 12 MBThe Science of Change host and behavior scientist Kristen Berman is back again to save you from another classic holiday blunder: not keeping your New Year's Resolution. In this mini-isode, Kristen breaks down three behavior science principles that will help make sure your resolution sticks in 2022. Hint: one might involve getting a furry friend. But the best resolution of all? Make sure you follow and like The Science of Change for all-new episodes starting this January. Episode resources ...
Holiday Mini-sode: How To Avoid These 3 Gift-Buying Mistakes
December 15, 2021 11:00 - 3 minutes - 7.98 MBThe holidays are here and that means it’s the season for gift giving! But how can you make sure you’re giving the right gift this year? In this mini-sode, our host Kristen Berman uses behavior science to unwrap three common mistakes we make in exchanging gifts, as well as some tips on how to avoid them. Remember not all gifts are bought, sometimes we can put our creativity to work and think of something to give that will contribute to someone else's life in an unexpected way. Let's jump in! ...
How Is PFF Changing the Game of Football?
November 16, 2021 11:00 - 43 minutes - 98.5 MBWho said numbers ain’t fun? When it comes to football and sports in general, many fans try to develop a new way to connect with the game through analytics and predictions based on stats. Data research has become so important that it now determines how teams make decisions and how they operate as a whole, defining what their strategy is and even becoming the key to winning a championship. In this episode, host Kristen Berman talks with Eric Eager, VP of Research and Development at Pro Footbal...
How Does LinkedIn Get You a Job?
November 09, 2021 12:00 - 44 minutes - 101 MBWhat is the perfect job for you? In a world with thousands of companies and millions of job seekers, what’s the most efficient way of finding your dream job? In this episode of The Science of Change, our host Kristen Berman talks to Ada Yu, Director of Product Management at LinkedIn, to understand how this platform helps people and companies find the perfect match while mitigating bias, helping seekers apply for the right openings, and making the hiring processes much easier for everyone. Jo...
How Does WW Help Us Lose Weight?
November 02, 2021 11:00 - 30 minutes - 70.5 MBAmericans have a complicated relationship with diets, and obesity is a global epidemic rapidly becoming the single most preventable cause of costly chronic diseases. To talk about the difficulties of weight loss and how to overcome them, our host Kristen Berman talks to Julie O’Brien, behavioral scientist and former head of Applied Behavioral Science at WW. There are a ton of diets and weight loss programs out there, so does Weight Watchers actually work? What strategies have they developed ...
Can Credit Karma Help Us Manage Our Money?
October 26, 2021 11:00 - 41 minutes - 95.8 MBBehavior Change is hard, but if there is an area even harder to master it’s personal finances. Things like saving and building a credit score are far from our favorite activities. In this episode of The Science of Change, our host Kristen Berman talks to Product Manager and the Growth Lead for Credit Karma Money, Kyle Thibaut. Kyle and Kristen talk about getting people to save and spend, habit formation, removing friction, and overall changing people’s relationship with money; all leading to...
How Does Sleepio Put Us To Sleep?
October 19, 2021 12:00 - 40 minutes - 91.9 MBIn this episode of Science of Change, our host Kristen Berman talks to one of the sharpest applied behavioral scientists out there and the Chief Product Officer at Big Health, Kelvin Kwong. The popular sleep app Sleepio and the anxiety therapeutic app Daylight are some of Big Health’s products in the rising market of health apps. How have they managed to join behavioral science and clinical psychology methods into an online service? Kelvin and Kristen go deep on the science, the methods, and...
How Does Duolingo Get Us To Learn a Language?
October 12, 2021 11:00 - 49 minutes - 112 MBIn this second episode of The Science of Change, our host Kristen Berman dives into one of the most successful apps for language learning: Duolingo. Kristen sits with Duolingo’s Head of Product Management Cem Kansu to talk about the ways this amazing app keeps people engaged and learning. From their daily streaks and batches, all the way to the length and difficulty of each exercise, Kristen and Cem unpack the behavioral science behind Duolingo App. Listen now and learn from the challenges, ...
How Is Peloton So Good at Getting Us To Exercise?
October 05, 2021 10:00 - 40 minutes - 92.2 MBWelcome to The Science of Change podcast! In this first episode, our host Kristen Berman kicks it off with a case study on an enormously successful company: Peloton. Kristen sits with David Packles, Senior Director of Product Management at Peloton Interactive, to unpack the behavioral tactics used by this game-changing home fitness enterprise. From the way they’ve crafted workouts to their engagement strategies such as leaderboards and streaks, Peloton’s strategies look like a behavior scien...
Trailer
September 24, 2021 11:00 - 2 minutes - 5.09 MBBehavior change is hard. Actively changing another person's behavior is even harder. But there are plenty of companies out there that have been able to crack that code. They understand that people don't always — or even rarely — act rationally. I'm Kristen Berman, co-founder of Irrational Labs. Over the years, we’ve helped countless companies understand and leverage behavioral science to increase the health, wealth and happiness of their users. The idea behind The Science of Change, was to ...
What Is The Science of Change?
September 24, 2021 11:00 - 2 minutes - 5.09 MBJoin host Kristen Berman, behavior scientist and co-founder of Irrational Labs, as she chats with visionary product and organizational leaders to uncover their insights about user behavior — and how they’ve managed to change it. She'll mash this up with some of the latest research in the field to get to the bottom of our core psychologies. So let's dive in and unlock the secrets behind The Science of Change.