SFFMP 213: Marketing Plans for 2019, Meta Data and SEO Explained, and Which Advertising Platforms are Best for Authors?

We recorded early this week, since Christmas is on a Tuesday, so we hope you enjoy the show while you’re traveling or after you’ve had fun with the holidays. The three of us answered listener questions that covered the range from what the heck is meta data and SEO to what kind of marketing we plan to try in 2019

We recorded early this week, since Christmas is on a Tuesday, so we hope you enjoy the show while you’re traveling or after you’ve had fun with the holidays. The three of us answered listener questions that covered the range from what the heck is meta data and SEO to what kind of marketing we plan to try in 2019 and which advertising platforms we’ve found best for their books.

Here’s a list of the questions as well as some Bookbub-related links that Lindsay promised:

How do you market cross-over fiction such as a mix between urban fantasy and near-future-SF?
Is urban fantasy with a lighter humorous note a trend now?
What is meta data and SEO, and does it matter for authors?
How much value is there to in-house promos on the various retailers, such as prime reading on Amazon, the promo tab on Kobo, and Apple and B&N features?
What new will Jo, Jeff, and Lindsay be trying in 2019 in regard to marketing?
Are book blog tours worth your time as an author?
What should you do to build buzz and sell books if you don’t have money to spend on advertising?
Who are the guys’ favorite authors and how did they influence them?
How do you go about improving as a novelist and keeping new books from being too much like what you’ve written before?
Have you tried to publish your audiobooks on Spotify?
Do you need an ISBN for an Amazon paperback and a different one for an IngramSpark paperback?
What’s the biggest thing you learned/realized in 2018, and how will that change your approach to publishing in 2019?
How would you go about calculating ROI for advertising a series that doesn’t have a set reading order? Whenever people talk about this calculation, it always hinges on figuring out your readthrough, but if the series has multiple entry points and you can skip books, what then?
What do you find is the most effective platform for authors for ads?
What marketing avenues would you recommend for authors who aren’t big fans of marketing?
How have your audiobook sales done for your different series? Does releasing a new audiobook for a backlist book help boost sales?
What’s going on if you’re struggling to get impressions and clicks are expensive for Bookbub ads? (Links: All About Bookbub CPM Ads and Becoming a #1 Bestseller on Amazon with Adam Croft, Bookbub Insights Blog for Authors, The Best Bookbub Ads of 2018)
Can you change your author name on Amazon after you’ve published a book?

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