#33 Why universities are content gold mines and how to structure efficient content creation

Science Communication Accelerator - scicomX (scicomm, social media, and digital science marketing)

English - May 30, 2022 22:22 - 18 minutes - 25.7 MB
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Previous Episode: #32 How to build a functioning science communciation department? (Fireside chat by invitation of the European Research Council)

Next Episode: #34 The scientific media agency - five characteristics that define the communication department of the future

Universities and research organizations are content gold mines, because they are filled with intelligent people who create knowledge that may help tackle our societal challenges. In this episode I will introduce you to the five steps of efficient content creation (Drilling, Accessing, loading, processing, delivery) and you will be introduced to what skills are needed in the communication department to implement such processes.
Enjoy the show :-).
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The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy ([email protected]). You find me also on Twitter, on Linkedin, and on Instagram.