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A great way to provide in depth value to your audience is podcasting. Podcasts allow you to go deep and to really empower your audience with details, knowledge, and arguments in a way that tweets and Instagram posts can’t. If you want to start a podcast yourself, then this episode is four you. In this episode, my podcast partner Markus and I talk about what makes a great podcast and we give you in-depth insights how to produce a podcast that creates value for your audience and helps you building your brand. We derive this knowledge from our experience with enPower which has so far amassed about 150.000 streams. 
Check the detailed line out below to directly jump to the topics that you are interested the most, or just begin right from the start to get the whole package :-). Thanks for listening and good luck podcasting. 
- Get comfortable with making mistakes (min 9.00) 
- Why podcast are a good format for science communication (min 10.00) 
- Finding the topic (12.30 min) 
- Defining your target group (min 15.30) 
- Formats (min 19.00) 
- Structuring an episode (min 23.30) 
- Recording equipment & technology (min 27.00)
- Postproduction (min 31.30) 
- Podcast Hosting (min 36.30) 
- Building visibility and community for you podcast (min 40).
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The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a  knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy ([email protected]). You find me on Twitter, on Linkedin, and on Instagram.