#9 Personal Branding for Scientists (with Cornelia Böhm)

Communicating science gives visibility to your research, but it also builds your personal brand. A personal brand is what people talk about you when you are not in the room. If you want to use your scientific content to not only to talk about science but also want to build your brand a bit more professional, then this episode is for you. For this episode I am joined by Cornelia (Connie) Böhm, who is a global social media strategist at the automotive company Audi by day, and a personal branding consultant for researchers by night.
In this episode you will learn what personal branding is, how you can build your personal brand more professionally, and what strategic question you should ask yourself in order to start building your personal brand.
Resources:

URL shortener: https://app.bitly.com; https://nanomize.de/en/; https://tinyurl.com/app
Hashtag trends: https://trends24.in/
Post creation: https://www.canva.com/
Tweetdeck: https://tweetdeck.twitter.com/
Buffer: https://buffer.com/

You find Connie on Linkedin (https://www.linkedin.com/in/corneliab%C3%B6hm/) and on Twitter (@sundaysattwelve)
---
The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share  more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and  science communication.
Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy ([email protected]).
You find me on Twitter (@juliuswesche), on Linkedin (https://www.linkedin.com/in/juliuswesche/), and on Instagram (@juliuswesche).