#40 Future-Proofing Science Communication (with Stephan van Duin - Dutch Science Communicaiton, The Online Scientist)

How can we future proof our science communication? And the whole science communication eco-system as a whole?

This topic i discussed with with Stephan van Duin who is the co-chair of the Dutch Science Communication Association, Founder of The Online Scientist and a Senior Advisor Science Communication at UMC Utrecht. In this podcast we discuss six thesis which you can find below, and later discuss these with members of the scicomX community. Thanks for coming around!  

Theses Stephan

· We're not reaching a diverse enough audience.

· Scicomm suffers from the induced competition between academic institutions.

· The scicomm field is too fragmented.

Theses Julius

· Most organizations have not understood that brand is everything.

· The key to brand building is to create quality content at scale and it takes longer than you think.

· Researchers think that they neutral analysts, while they misjudge their potential as change makers.

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The  Science Communication Accelerator Podcast aims to empower  scientists,  universities, and research organizations to engage publicly  and share more science on social media. To do so, the podcast aims to  create a knowledge hub for digital science communication by publishing  engaging  and inspiring episodes with experts in the field of  social media and  science communication. Please reach out if you are  looking for a  sparring partner to create your organizational  communication or branding  strategy ([email protected]). You find me  also on Twitter, on LinkedIn, and on Instagram.